Retrospective: British brands UNILAD and Habitat in focus

On 25 May ‘Habitat and UNILAD - dashing tales of invention and re-invention’ was held at the University of Newcastle in London, E1, near to Liverpool St and Aldgate. Event blogger for the CIM’s London region, Carly Price, reports on the event with shares four valuable takeaways from the event on testing, content, integration and measurement.

Access to practitioner’s insights

At the event, Natalie Crane, and PR Manager, Adam Crudgington, explained the thinking behind Habitat’s latest collaboration with designer Henry Holland. Representing UNILAD, Kevin Tewis-Allen, Global Director of Business Development (Music & Entertainment) and Sam Asante, Head of Marketing, shed light on the growth of this British brand since its launch in 2014.

British brands - Setting the scene

“Founded in 1964, homeware retailer Habitat has been around for over fifty years, during which time the brand has had to reinvent itself several times over in order to remain relevant and fashionable. UNILAD, on the other hand, launched little more than three years ago, starting out as a single Facebook channel and website and soon becoming one of the fastest growing media businesses in the world.   

Despite their varied backgrounds, both British brands have achieved great things in their respective markets, so I was delighted to gain some insight from both at the most recent CIM London Professional Marketer Series event.”

Four event takeaways

Read Carly’s report for key learnings from this event:

Habitat and UNILAD: The secrets behind the success of two British brands