Campaigns: did you see these inspiring ads in London?
Whilst London marketers formulate campaigns for UK and global markets, these inspiring campaigns turn the spotlight on our capital. Familiar streets and tube stations are awash with creative marketing activity.
Bose empties London streets
London like you’ve never seen it - what better way to demonstrate the impact of Bose’s new Quiet Comfort 35 headphone than this. In a dream-like scene, Maëva Berthelot dances through London’s deserted streets to a track from TALA, choreographed by Simeon Qsyea. Then the video flicks to reality and the dancer can be seen and heard amidst crowds and city noise. With no wires and top noise cancelling tech, the premise is that this kit can even make the extreme noise of a capital city fad away, leaving just the music. Grey London had to hold back crowds and stop the traffic albeit briefly, to get their footage. Perhaps you were there as it happened? The ‘Get Closer’ campaign from Bose includes TV, video-on-demand, out-of-home, digital and social. The Youtube ad has already gained over 500,000 views.
Video: Bose QuietComfort 35 Headphones: Get Closer
Londoners pranked in product trial
Animal rights organisation PETA Foundation took to the streets of London to involve consumers in a trial for a new diary product. Having tasted the sweet milk, it is then revealed to be ‘dog milk’ by the prankster. Londoners who’d tasted the product were horrified. Their reactions support the Foundation’s premise that it is unnatural to drink cows’ milk.
Video: Could You Stomach This?
Piccadilly turns yellow
When the clocks went back an hour on 30 October the advertising boards at Piccadilly Circus went yellow. The event honoured Marie Curie nurses who work through the night and don’t receive any extra pay for the extra hour that they work.
Regular advertisers at this outdoor site donated an hour of advertising time to the charity and turned their artwork yellow for one hour from 7pm to 8pm. The move involved brands including Coca-Cola, Hyundai and McDonald’s. The site also displayed an ad explaining why the boards had turned yellow and encouraging donations to the charity.
The ‘Extra Hour’ campaign, from Marie Curie and Saatchi&Saatchi London, included black cab advertising and these videos.
Video: This weekend, Marie Curie nurses are working an extra hour
Video: This weekend, we're working an extra hour as the clocks change
Canary Wharf says London is Open
Have you seen the mega ad screens inside Canary Wharf Tube station? The two 7 x 4 metre, double-sided screens will be seen by 54 million customers who use the station and are part of the media partnership between Transport for London and Exterion Media. The initiative known as ‘Hello London’ is designed to develop TfL’s advertising assets, create new advertising opportunities and engage customers who make over 1 billion journeys on the tube each year. Overall, the partnership is targeted to raise £1.1bn which will be reinvested in the transport network. The first campaign to use the new mega ad screens was the Mayor of London’s ‘London is Open’ campaign to show the world that the capital is open for business and tourism following the EU referendum.
