Reinvention: British brands Habitat and UNILAD show how
It takes something for brands to remain relevant, fresh and in tune with the zeitgeist of the moment. At this event, we look at two great British brands, one launched in the 60s and the other barely three years ago, that are in the ascendancy right now.
Habitat, founded in 1964 by Sir Terence Conran as a new, European way for Londoners to shop for contemporary homeware, has had to re-invent itself several times to remain fashionable. A great example of the way it achieves this is the brand’s latest collaboration with fashion designer Henry Holland. Habitat’s Digital Marketing Manager, Natalie Crane, and PR Manager, Adam Crudgington, will explain the thinking behind the collaboration and the PR, SEO and social project to launch the collection.
Kevin Tewis-Allen, Global Director of Business Development (Music & Entertainment) and Sam Asante, Head of Marketing at UNILAD will explain what makes the British born brand the global phenomenon it is today. Established in 2014, by millennials for millennials, as a single Facebook channel and website, UNILAD has expanded into the world's leading social first channel, successfully building an unrivalled brand affinity across the globe. Originally only licensing viral content, the brand evolved into an original content producer, blending the best viral videos with premium original content built for social. With just under a billion engagements, and over 25 billion video views in 2016 alone, UNILAD has matured into the most engaged and viewed channel on the planet. Launching a suite of channels in the last 18 months, UNILAD is now the fastest growing media property in the world.
Habitat and UNILAD - dashing tales of invention and re-invention
25 May 2017 from 18:00 to 21:00
Newcastle University London
102 Middlesex Street
London
E1 7EZ
CPD category: Integrated marketing communications
CPD duration: 2.5 hours
Member: £18; Studying member: £12; Student: £12; Non-member:24
Liverpool Street, Aldgate, Aldgate East
More about our speakers
Back in 2014 Habitat celebrated its 50th anniversary. At the time, Natalie was new to the company and told us how she got there.
Habitat’s Natalie Crane shares her career story
This year Kevin recently scooped a personal award from No. 10. You can find out what he did to get this accolade.