Finale: Professional Marketer Series event 16 June

This is the final event in our Professional Marketer Series for the current season – however fear not, we will start the whole series again in the Autumn. At this event we will cover monitoring and influencing. 

Professional marketer series
Monitoring and influencing

16 June 2016, 18:00 to 21:00

Westminster Business School
University of Westminster
35 Marylebone Road
London
NW1 5LS

Marketing essentials

In our first session we’ll take a look at why a data-led approach to digital strategy and campaign measurement has to be reflected across technical and content-based SEO, PPC, Conversion Optimisation, Paid Social, Social and Digital PR. This will be followed by a session exploring different strategies and techniques to help you hone your influencing skills and power of persuasion.

Take your seat

Book your ticket and take your seat at this event. Before and after the presentations you’ll also have the chance to network.

Member: £18; Studying member: £12; Student: £12; Non-member: £24

Eight technical skills

Throughout the Professional Marketer Series, each event has tackled one of the eight essential, technical skills for marketers, as outlined in the CIM Professional Marketing Standards©. In addition, each event also addresses one or more of the behaviours that marketing professionals need to master, to fully contribute to their organisation’s goals.
Attending these events contributes towards Continuing Professional Development (CPD), as well as, gaining or maintaining Chartered Marketer status.