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Campaign to supercharge support for GB Paralympians

Some descriptionThis year marks the first time that the British Paralympic Association has launched a major public facing campaign in support of our Paralympic athletes. In London, CIM works with three charity partners including ParalympicsGB and we’re proud to spread the word about the campaign.

Supercharge ParalympicsGB

This new campaign is designed to raise the excitement levels and raise funds for ParalympicsGB in the run up to the Rio Games this year and beyond. The Supercharge ParalympicsGB campaign went live in January with a complete Supercharge identity, launch film, dramatic imagery, text donations and a wide range of fundraising tools and equipment. 

Take a look at the launch film

Some of our heroes from the London Paralympics in 2012 feature in this inspiring 30 second video. On YouTube it appears alongside this campaign message:

“Our incredible athletes are training hard, with your help to Supercharge ParalympicsGB's success they can inspire the nation, challenge perceptions and help create a better world for disabled people.”

Watch the video: Supercharge ParalympicsGB

Inspiring imagery

Atmospheric, shareable images from photographer Tom Barnes have been posted on social media.

Text to donate facility

A whopping 37% of adults and 60% of teens admit they’re addicted to their smartphones according to InstaGiv. As the population has gone mobile the charity has developed a mobile engagement strategy which includes a text to donate facility. By texting “SUPER” to 70700, fans of Paralympic sport can donate £5 to the British Paralympic Association, standard network charges apply.

Follow the campaign

A campaign website Supercharge ParalympicsGB continues the story. The campaign makes it easy to share the story on social media.

The charity has also made fundraising packs available, together with top tips for supporters to supercharge their own fundraising activity.

The charity’s Facebook page for fans of the team at ParalympicsGB has a following of over 140,000 and now reflects the new campaign messaging. 

You can sign up for email updates and join the conversation on Twitter with the hashtag #Supercharge.

An Instagram account supports the campaign with a growing following and a raft of campaign images at paralympicsgb_official.

Collaborative partnerships

Some descriptionSome descriptionThe charity has also lined up an impressive roll-call of commercial partners who will throw the weight of their support behind the brand new fundraising campaign, some now and some later in the year. Big names brands include:

  • Allianz Insurance PLC
  • ASOS 
  • BT Group
  • BP Group
  • Deloitte
  • EDF Energy
  • Hogan Lovells 
  • Mondelez International 
  • Nissan Motor (GB) Ltd
  • Sainsbury’s 
  • adidas UK 

Find out more