Boost website ROI with improved user experience

Take your website to the next level by fine-tuning and amplifying your results through best practice UX (User Experience) skills. At our one-day training course in central London, you’ll discover practical ways to improve the return on investment of your website or app. Why does it matter? Studies have proven that a small change can have a big positive impact.

A 10% point improvement in a company’s customer experience score can translate into more than $1billion in revenue according to research conducted by Forrester into the business impact of customer experience in 2011.  But the impact goes even further than this, Econsultancy has identified that a good user experience can:

• increase sales and online conversions
• improve brand perception
• improve Google search rankings
• reduce customer dissatisfaction and churn
• reduce the costs of development and support.

Transform your website and user experience

01 December 2015
London 

Topics include:

• design guidelines
• writing for the web
• persuasion tactics
• mobile design. 

The course is ideal for anyone involved in digital marketing from website owners, to managers and graphic designers. You’ll learn how to transform your website or app into the best sales tool it can possibly be, by making sure that you create the best possible experience for your website users.

Tim Fidgeon, digital consultant

Your Course Director is Tim Fidgeon, who is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has worked with organisations to develop market-leading digital strategies and experiences since the late 90s.  Tim has helped organisations of all types to use digital marketing more effectively, from SMEs to international clients like Coca-Cola, Sony and Vodafone.

Greater return from your website or app

By taking part in the course you’ll learn how customers behave online and the importance of a user-centred design process. We’ll cover researching your customers, for example card sorting and development of personas, as well as design principles from expectations to structure and navigation. We’ll explore the principles of writing for the web and page design guidelines as well as persuasion tactics. You’ll learn about mobile issues including speed and touch targets and testing your designs including usability testing, eyetracking, and metrics.