What drives buyers - love or logic?

Why emotion trumps reason - Theories and insights from Behavioural Economics

26 February 2015 from 18:00 to 21:00
Westminster Business School
University of Westminster
35 Marylebone Road
London
NW1 5LS

Members: £18; Studying members: £12; Students: £12; Non-members: £24

Join our ‘CIM Community - London’ and kick off a discussion on buyer behaviour.  Join in on twitter @CIMInfo_London using #buyerbehaviour

This is a CPD category 10 event, accredited for 1.5 hours CPD.