What do you love about marketing?

We all love marketing. But why? To find out, we asked London marketers, “What’s the best thing about working in marketing?” 

Strategic thinking, variety, creativity and the ability to connect with customers rank pretty highly in our straw poll.

Jessica Field

“You never know what you're going to get. Fun, stress, hilarity... It's all there,” says Jessica Field, Marketing Graduate at TfL.

Simon Macaulay, Manager at FAS sums this up in two words: “The buzz.”

The best thing about marketing – what London members have to say

Do any of these comments resonate with you?

Strategy and getting results

Claire Bates

“Marketing is absolutely central to the overall strategy of any business and I love being a part of a team that helps to create that direction and ensure future success.” - Claire Bates, Online Marketing Manager, Danilo Promotions.

Francesca Monaco

Francesca Monaco, Marketing Manager, G3 Comms explains, “I love the variety and thinking strategically.”

“Ensuring brands deliver to their full potential,” is what appeals most to Verity Clifton, Director at Verity Clifton Consulting.

Rebecca Smith

Rebecca Smith, Marketing and Events Executive at IIRSM enjoys “having your ideas matter.”

Jenny Breaker, Marketing Manager at AAT thinks it’s about having the courage of your convictions and proving your strategy through results: “Sharing the results of campaigns that really worked with people (who don't work in marketing) who didn't think they would!”

Dynamism and variety

Sinead Whelan, UK Membership Programmes and Operations Manager at Foresters enjoys marketing because it's “dynamic” and Giannina Walsh at charity Children with Cancer UK enjoys “change”.

Eileen Donaghey, of south London lawyers Anthony Gold also appreciates, “The variety of people and projects”.

“The variety of activities, the ability to be creative, amazing people around who are equally passionate about marketing.” - Polina, Student at Oxford Brookes.

Laura Card

“The breadth and depth of experiences that marketing can offer you as a career.” - Laura Card, Marketing Manager at City & Guilds Kineo

Creativity

Creativity and creative thinking are cited by our CIM London Chair, Tatiana Schofield who is also MD of Synergy Lab and by marketers including Matt Darmon, Senior Consultant at Map Room and Nishi Nangia of Ovum.

Rose Lee

Rose Lee, Marketing Executive, Luminous expresses it as: “Freedom of creativity!”

Whilst June Clark, Head of Buyer Programmes at Reed Exhibitions Ltd believes marketing’s appeal is all about “Creating something out of nothing!”

Malika Joaille

For Malika Joaille, Brand Manager at HCT Group it’s all about “creativity, innovation, understanding what makes people tick.”

 “No two days are the same and every challenge has a different solution,” says Nicola Beausire, Lead Consultant, Nicola Beausire & Co.

Connecting with customers

Being able to understand and connect with customers is the best thing about marketing for some London marketers.

Paula Barbosa

“Marketing is what connects the business to customers. It's the link that helps customers to get what they want, while still making the business profitable. It's the core of a healthy company,” explains Paula Barbosa, Marketing Executive, NTT Communications.

Michelle McGinley

Michelle McGinley, Communications Manager at Network Rail thinks the best thing is “gaining a better understanding of human behaviours.”

While Adwoa Baah, Consultant at Blue Latitude enjoys “getting to influence people and creating interesting content.”

Having a pan-company view

Several London marketers mention enjoying the depth and breadth of marketing. Part of the appeal of marketing is the company-wide view required for the job.

Julia Kettlewell, Marketing Manager at the Royal Pharmaceutical Society "enjoys, involvement throughout my organisation - everything is about our customers and marketing is central”

“Every day is different and I get to work with pretty much all parts of the business. For successful marketing you need to reach out and engage with all parts of a business,” says Rebecca Grayston, Head of Marketing at TIME Investments.

Or is marketing just a job?

And finally, Consultant, Alan Kerr of Pennies Foundation said the best thing about marketing is “employment”. Thanks for the humour and the reality check Alan. Of course having a job is good too!

Tweet your view on the #bestthing about marketing @CIMinfo_London