CRM training in London and Moor Hall
The drive to acquire new customers, subscribers or donors is a completely ineffective strategy, if like a leaky bucket they disperse rather than stay with your organisation. That’s why Customer Relationship Management (CRM) is critical for organisations wishing to thrive and grow. CRM refers to the strategies, activities and technologies used to manage and nurture customer interactions in order to drive sales growth. In essence, it’s all about developing deeper and closer relationships between your company and your prospective and current customers. So how is it done?
CRM training
Learn more about CRM with our training courses, created to enable you to build your skill base and satisfy your own development needs.
Introductory: Foundations of Relationship Marketing - London
Cole Hanrahan is the Course Director and has spent his career developing and building customer relationships and has sold customer-retention solutions to major companies. He covers some of the key theories and principles on this course, but he also brings the content to life by giving real examples of how customer relationships are managed in practice.
Advanced: Implementing a CRM Communications Programme – Moor Hall
Nick Baggott FCIM FIDM is Course Director for CRM and digital. He is MD of Navigate Consulting Ltd and works globally with clients like Google, HP, EY, BP and Vodafone. Nick was formerly Group Client Service Director at Chemistry, having built the agency from start up to flotation.
Masterclass: CRM 2.0 - Successful CRM in a Connected World – Moor Hall
Course Director Tony Rowe began his CRM journey in the era of Act! Goldmine and Maximizer as ‘DOS’ based products aimed squarely at the SME sector in the late ‘80s and early ‘90s, and he’s been involved in the industry ever since. His latest project involves a start-up which has developed a cloud-based (SAAS) CRM/Enterprise solution. Over the years, Tony has helped lots of organisations maximise the ROI on their CRM by simply focusing on ‘what’s in it for the customer?’
CRM and technology
As part of a successful CRM strategy, technology is used to organise, synchronise and automate customer communications. In these articles, Neil Woodward, Board member for the CIM’s London region, looks at how to create CRM success including how to successfully implement CRM technology. Neil has a strong IT background and is also director of a new start-up, as well as running his own specialist product standards consultancy practice, WTECS.
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