Booked yet? The ‘Evidence still matters’ event

Learn from real life examples about how to apply research insights to your marketing strategy. For this event, Evidence still matters, on 23 April we’ve teamed up with the Market Research Society to bring you presentations from two MRS award-winners. With a consumer case study and a business-to-business example this is a valuable opportunity to refresh your research know-how, as well as to network with MRS members.

Fiona Blades, of MESH and winner of the MRS New Consumer Insights Award will reveal how sustainable research got eye-opening results for PepsiCo.

Annabel Wren of Millward Brown will divulge how to manage reputation in a crisis with a case study that made Millward Brown the winner of the MRS/BIG Award for Business-to-Business Research.

Evidence still matters: Market research is alive and kicking
Consumer and B2B insights from two 2014 MRS Award winners

23 April 2015, from 18:00 to 21:00 
Westminster Business School 
University of Westminster 
35 Marylebone Road 
London 
NW1 5LS

Members: £18; Studying members: £12; Students: £12; Non-members: £24

  Baker Street

This is a CPD category 10 event accredited for 1.5 hours CPD.

If you want to become better able to harness and apply insights to your strategy then we have a masterclass coming up shortly. It’s entitled ‘Using Insights to Drive Strategy’. This two-day course takes place in London on the 29 to 30 April 2015. Find out more.