Belfast Academy of Marketing are delighted to invite you to their Marketing Effectiveness workshop on 19 November at their premises in Mount Lennox Business Hub.

Sponsored by Belfast Live and in collaboration with CIM Ireland Board this is the inaugural event of the CIM Marketing Club NI.

Belfast Academy of Marketing has been bringing CIM qualifications to professional marketers on the island of Ireland since 2012 with our Principal Frank McKee at the helm.

Their growing team delivers outstanding content through the full suite of CIM qualifications and now it’s time for them to share this in a different format. The CIM Marketing Club NI gives a perfect opportunity to showcase in-house skills and expertise and they are excited to be the first to deliver under this programme!

Delivered by Ed Canning the workshop is designed to help attendees get a practical insight to help Make Your Brand Relevant in a Digital Era. Ed told us “It’s often suggested that the rules of marketing have changed. Simply put – this isn’t true; however what is true is that marketing works in different ways over the short and long term. In our workshop we’ll look at what this means for businesses when they’re thinking about how to plan their marketing efforts and judge effectiveness.”

Ed is the Digital Marketing lead at Belfast Academy of Marketing and tutors CIM students on both Level 4 & Level 6 qualifications. This is in addition to his role at one of Ireland’s leading marketing agencies. He has also recently joined the PANI council.