The Chartered Institute of Marketing in Ireland has announced the launch of its 2020 awards with a new format and a renewed focus on ensuring the event delivers a valuable learning opportunity for the marketing community in Ireland.
The new event called ‘Marketing Live’ will take place in May 2020 at a venue to be confirmed in the New Year. The new format sees a move away from the conventional black-tie awards dinner and instead includes a one-day conference divided into eight sessions. Each session will focus on a different ‘awards category’ with a keynote speaker and award-winning case studies.
“The CIM Ireland Awards has always been the main event in our calendar and we felt it was time that we reviewed the format of the event to ensure that it not only recognised the excellent work being done by organisations and agencies across Ireland but also provided delegates with an opportunity to learn more about what a winning campaign looks like,” explains Chair of CIM Ireland, Eileen Curry.
The new event will see a host of changes from previous CIM Ireland Awards events.
This year will see eight award categories available to enter:
- Best Use of Digital Marketing
- Best Integrated Campaign
- Best Brand Building Campaign
- Best Use of Data & Insight
- Best Use of Social Media & Influencer Marketing
- Best Customer Experience
- Best Corporate Social Responsibility
- Best Partnership Marketing Campaign
There has also been a change to the awards application process - with all entrants being asked to submit a ten-minute audio PowerPoint presentation. This has been done to ensure a level playing field for all entries and ensures that those who are lucky enough to be on the shortlist for the awards are prepared for the new awards format.
“We received feedback from previous awards that while it was great to see who had won each category there was no opportunity to find out more about the winning campaigns. This is something that we’ve sought to address with the new format,” explains Peter Craven, the CIM Ireland board’s Education Ambassador and a member of the Marketing Live project team.
“All shortlisted entries must be ready to present details of their winning campaign at the Marketing Live event. We’ve added a bit of theatre to the event format with all shortlisted companies being invited to the stage and once the winner is revealed they will have the opportunity to deliver the presentation that formed the basis of their award entry.”
The Marketing Live 2020 delegates will have the opportunity to learn more about the other shortlisted campaigns in a new ‘Inspiration Zone’, where all shortlisted entries will be available to view on interactive screens.
The event will also feature a ‘Learning Zone’ where delegates can meet with representatives from the four accredited CIM study centres in Ireland - North West School of Marketing, Belfast Academy of Marketing, Belfast Met and Sand Marketing Academy.
“In the fast-moving world that we now inhabit, a focus on lifelong learning is essential in order that we continue to deliver the best results for the organisations that we work for,” says Marian Norwood, Founder of North West School of Marketing and a member of the CIM Ireland Board. “This new event format not only gives winning campaigns the recognition that they deserve, it also ensures that the wider marketing community benefits from the huge learning opportunity that Marketing Live 2020 provides.”
The deadline for entry to the CIM Ireland Awards is Friday 7th February 2020. The awards website is at: https://www.cim.co.uk/events/ireland-marketing-awards/
Further details on the date and location for the event will be published early in 2020.