- Move over digital... cinema takes centre stage
Move over digital... cinema takes centre stage
Many predicted the rise in popularity of streaming services such as Netflix would mean the days of cinema were numbered. In fact, the opposite has happened. Marvel's Avengers: End game surpassed Avatar recently to become the highest-grossing film of all time. It took nearly a decade, but Captain America and his superheroes broke global box-office records, earning Disney more than $2.9bn.
Our CIM Ireland Chair, Eileen Curry recently spoke to The Irish News about how the cinema is set to overtake digital, to become the fastest-growing advertising channel and what this means for local marketers and businesses. Read the full article.