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The Debate on Greenwashing: Fear or lack of understanding?

Posted on: 13/12/24 | East-of-England

The East of England Committee were invited to join the Debating Group at the House of Commons to tackle a contentious issue: Does fear of being accused of greenwashing hinder environmental progress? The debate, sponsored by The Chartered Institute of Marketing (CIM) and the International Advertising Association (IAA), saw industry experts argue both sides.

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Insights from the CIM Digital Marketing Conference 2024

Posted on: 23/07/24 | East-of-England

This year's event saw a record number of attendees since the pre-COVID era, underscoring the growing interest in digital marketing innovations. Attendees had access to an array of insightful presentations from industry experts. Here’s a recap of the key insights from the event.

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