Found 14 articles | Showing page 2 of 3

Every brand needs a point

Posted on: 08/03/21 | East-of-England

CIM Marketing Club discusses what is a brand strategy, how it delivers financial value to an organisation, the key elements that make up a brand strategy, the role it plays in shaping the brand, the need to engage the whole organisation in its development and how it can fit into the broader marketing and planning process.