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Katy Sayburn has mastered the art of taking calculated risks to transform businesses into something that resonates with customers. Now, for what she calls ‘phase three’ of her career, she has moved back to her home in Hexham to become CEO at durhamlane, where she’ll be driving the sales and marketing company into the eight figures of revenue and doubling headcount in just a few years.

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In line with the celebration of Chester Zoo's 90th anniversary, we decided to reach out and discover how their marketing efforts have changed over recent years as they celebrate such great heritage. Simon Poyser, from the CIM's North-West Board, catches up with Chester Zoo's Director of Marketing, Caroline Sanger Davies, and hear all about the Zoo's innovative journey into online marketing

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