Behind the curtain – an A-Z of arts marketing

This webinar provides an insight into marketing in the arts and cultural sector, looking at some of the key issues and challenges.

The arts can create experiences that enrich our lives and transform our wellbeing. Arts organisations need to balance artistic, financial and social objectives, whilst retaining, growing and diversifying their audiences. But how much do arts organisations actually know about their audiences, and how do they measure the quality of their artistic work?

Watch now to gain an understanding of these and other questions in a fast-paced A-Z webinar that looks at the complex relationship between art and audiences.

Speaker: Matt Carwardine-Palmer, Arts Marketing Consultant.

Matt has 25 years’ experience across the cultural sector, both within arts organisations and as a freelancer and consultant. He has held senior marketing roles at HST Theatres, Bristol Old Vic and Welsh National Opera, and has worked with clients including Shakespeare’s Globe, National Theatre of Scotland, Orchestras Live, UK Theatre and Cause4. Matt holds a First Class (Hons) degree in Arts Management and has been a Chartered Marketer with the CIM since 2012.