Marketing with purpose: Building trusted brand experiences

Our industry uses language when we speak about advertising to customers like targeting, reaching, influencing, and converting. Yet, as people, we would rather feel understood, heard, included, and welcomed.

Marketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust, love and loyalty.

Speaker:- Ben Irons, Commercial Director, Microsoft Advertising