Focusing your marketing strategy on recovery and growth
The coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year, businesses with a clear vision and purpose have stood out, while those who have failed to act responsibly have been exposed.
But the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing, both tactically and in terms of implementing or redefining marketing strategies.
In this webinar, strategic marketing consultants Jade Tambini and Georgina Lewindon, together with data and analytics consultant Sameer Rahman, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow.
About our speakers:-
Jade Tambini is the owner of Tambini Marketing, a marketing consultancy focused on results. An award-winning professionally qualified CIM marketer with 16 years’ experience, Jade’s professional experience includes running an international marketing department as Head of Marketing for FTSE 100 company DS Smith Plc and has worked for a variety of businesses up to Director level.
Georgina Lewindon is the owner of Glew Marketing, a strategic marketing consultancy which helps small businesses develop a more structured and integrated approach to their marketing. A CIM qualified Chartered Marketer with a research-based masters degree, she has 16 years of experience building and managing marketing functions across a diverse range of industries and sectors.
Sameer Rahman has helped optimize marketing budgets in excess of £80m through the application of data science, identified new market opportunities, developed product portfolios and changed business culture to more data-led and informed decision making. One of the very early adopters of augmented analytics and machine learning technologies using it to reshape business practice. Sameer is a thought leader, published international author on predictive modelling, prominent blogger and conference speaker on various data science related topics.