Welcome to the CIM!

WOW! What a year 2020 has been so far! We are certainly in different times and whether you are about to start attending face to face lectures or you’re learning online, I would like to welcome you to the Chartered Institute of Marketing!

To some it may feel like this year has gone super slowly or for some it may have feel like 2020 is flying by, but your next few months of studying up until Christmas will certainly disappear quickly!

I really hope you are going to have a lot of fun studying for your CIM qualification. It really is fantastic that you’ve chosen to study with the CIM and are now a member of such a brilliant organisation that can really help further your career.

Each year, to the new students, I like to talk about…TIME. It’s a funny thing. They say it goes quicker when you’re having fun – but even quicker when you’re counting down the days to hand in date or the upcoming exam. I say remember this:

T – Take time

I – Invest time

M – Make time

E – Enjoy the time


T – Take time over your work. Read through every sentence and ensure your referencing is correct. These are easy marks to pick up or lose. Ensure your grammar is correct and that spellcheck has done its job correctly!

I – Invest time over your work. Whether it is setting aside a weekend day or a number of hours each night; when your marks come through and you’ve passed, you’ll be so glad you did and it will be worth it.

M – Make time for study and reading. There are some fantastic marketing books out there and it really is worth reading them. I know it might be easy to go and watch that new drama on tv or do ‘that one job that needs doing’ – but making time to focus on your research / revision will really make all the difference.

E – Enjoy the time you spend on your work. Yes, it might be stressful at times, but that’s all part of the fun. Enjoy the reading and research – there’s so much interesting stuff out there. Attend CIM events and listen to some fantastic speakers. You’ve chosen to do this and so it should be enjoyable.

May I wish you all the best with your future studies and remember – enjoy it!

Claire Sweet

Student & Education Ambassador, South West CIM