- The 2020 Mike Warne Event - The Impact of Neuromarketing
The 2020 Mike Warne Event - The Impact of Neuromarketing
Every year, final year Marketing Communication students at Bournemouth University organise one of the CIM’s most prestigious events. This event is dedicated to the memory of the late Mike Warne, who was the South West Regional Director for the Chartered Institute of Marketing (CIM).
On Wednesday 26th February 2020 we will see a host of leading names from the world of marketing sharing their vision of our industry's future during this major event which is entitled The 2020 Mike Warne Event- The Impact of Neuromarketing.
This emerging topic has been chosen by the students with the support of the CIM. As we know this is a time when many of the big brands are looking at, or are now actually using Neuromarketing to help them relate to their customer base. This event will reveal how this concept can be effectively used within market research as well as the powerful effect you can generate, when it is used correctly.
The event will appreciate the diversity of the industry and the differing views around this concept within each sector. During the evening, will also enjoy some interactive demonstrations and you will learn how organisations are using Neuromarketing in practice. You will also have an opportunity to put your views to a panel of experts at the end of the evening.
The CIM and the Bournemouth University students have designed the evening in a way that will allow us see how Neuromarketing is emerging an exciting way to look at your company's customer research. Our speaker’s will show how it allows a greater understanding of research, and in turn how this can also make marketing research more cost effective, as well as helping your business to shape the right customer behaviour for your brand.