4 Reasons Why You Should Know More About Neuromarketing
You may already know that Neuromarketing is an exciting alternate way of conducting consumer research, but did you know that Neuromarketing is taking the world by storm, and that a majority of big brands and media owners have used, or plan to use Neuromarketing in one way or another in the future?
With this year’s annual Mike Warne Event: ‘The Impact of Neuromarketing’ on the 26th February 2020, being hosted at Bournemouth University from 6pm-9pm, find out 4 reasons why you should know more about Neuromarketing.
1 Fact, Not Fiction!
First things first, let’s face it, there is no such thing as perfect data from any research, but one thing that sets Neuromarketing apart from others, is the purely objective results that its various techniques can produce. Picture this, you are using the latest high-tech Eye Tracking equipment, your business would now essentially be enabled to measure elements such as blink rate and pupil dilation levels when customers are exposed to your ads or product – effectively allowing you to see a brand through a customer’s eyes.
2 Ad Efficiency
Now, as a successful marketeer or business owner in 2020, you are highly likely know just how competitive the advertising game is, whether online or on a wall in your local train station. Therefore, the importance of creating promotional campaigns in a cost and time sensitive manner, has never been higher; you don’t want to waste your precious budget on ads that won’t connect with customers! A technique like fMRI (brain imaging) has the potential to enhance your ad creative or even marketing strategies from the start, which increases the possibility of higher customer engagement and action.
3 Deeper Insights
One of the biggest draws to Neuromarketing, is the opportunity for brands to gain insights into the hidden preferences and motivations that customers aren’t always able to express plainly in other research environments. As we know, consumer behaviour is often influenced by many factors like social influence, purchasing power and economic conditions to name a few. However, by using a technique like EEG (Electroencephalography), it is possible for brands to understand whether customers really do think what they say.
4 Customer Experience
0.05 seconds… That’s how long it takes for the average person to form an opinion about a website, ultimately determining whether that person stays on a brand’s website, or leaves it to move on to something else. Hard to imagine? Think of this in the context of social media, when swiping through your feeds, how often do you spend longer than 3 seconds, even on new content? Well if like us, your answer is not very often, here is how Neuromarketing could be a solution to this universal problem; both Eye Tracking and fMRI (brain imaging) techniques, could help to inform your website design approach, by measuring which colours, layouts and words resonate with your potential customers, to better retain them and create great online experiences.
Thank you for reading my blog.
Kim MacHipisa
To find out more about this year’s annual Mike Warne Event: ‘The Impact of Neuromarketing’ taking place on the 26th February 2020 at Bournemouth University, 6pm to 9pm and book your tickets to this unmissable occasion where you can experience Neuromarketing in action, visit the CIM webpage through the link below.