Spotlight on Elenor Bouchet
Channel Islands Ambassador
- At the age of 16 where did you see yourself in 5 years?
I didn’t really know what I wanted to do. I knew I wanted to go to university and desperately wanted to avoid ending up with a career in Jersey’s finance industry, so I did languages at A Level in the hope that I’d end up somewhere interesting. - And where were you at the age of 21?
At 21 I was doing a year’s work placement in St Helier at the Royal Bank of Scotland International’s treasury department while I worked on my final year dissertation for my business studies degree. I’d discovered how much marketing interested me by then, so my dissertation was on Jersey’s tourism marketing campaigns. - How did you get into your current role?
After not wanting a career in finance, I spent 20 years working in marketing in financial services and really enjoying it but felt that it was time to do my own thing. Having used all my skills as a marketer from research to measurement and branding to social media, I created my own Marketing Consultancy. I work across the marketing spectrum for a small number of really varied and interesting clients. - What’s the thing you love most about your job?
I have branched out of finance and now work with not only financial services clients but charities, the technology sector and other small businesses. I love being able to help them learn how marketing can be much better and more effective it can be when it’s done properly and making a real difference to their business. - If you could give one piece of career advice to aspiring marketers, what would it be?
Do what you love doing but don’t pigeon hole yourself to quickly. The best people to have in teams are ones who have a good grasp on all aspects of marketing and can see the big picture of how what they do integrates with other parts of the mix. You can always specialise later. - In another life, your career would have been…
Genealogist – I’m obsessed with researching my family tree and love rummaging through old documents and photos. Being able to tell the stories of people you’re related to really helps you understand our history better.
This or That?
- Tea or coffee? - Tea
- Twitter or Facebook? Facebook (although I’m not a big fan of that either)
- Netflix or Amazon Prime? Netflix
- Physical book or Kindle? Both
- Chocolate or crisps? Crisps – has to be salt and vinegar
- Dog or cat? Cat
- Beach or poolside? Beach
- Big party or dinner party? Dinner party
- Run or walk? Run
- Pop or rock? Rock