Over 200 professional marketers, innovators, business managers, marketing students and University staff attended this year’s Mike Warne event, hosted by Bournemouth University (BU) on 1 March 2017. Review the event as it unfolded on Storify.

Members of the CIM volunteer team in Dorset joined by Brian Doidge, chair of the South West Regional Board and CIM Network Manager int he South West, Maureen Wincott.

(Left to right: Kelly Butler, Peter Eales, Maureen Wincott, Andy Parker, Samatha Rylands, Graham Goode, Alexandra Major, Brian Doidge).

This year’s event focused on immersive technology and the future of marketing. Three industry leaders explored current industry trends, technological developments and shared their first-hand experience on how virtual reality (VR) and augmented reality (AR) is making inroads in education, training and marketing disciplines across a wide variety of industry sectors.

Pictured left to right: Brian Doidge, Michael Mallia, Ben Patchett, Cathy White, Dean Johnson, Graham Goode.

Accomplished design leader, writer, presenter and BBC tech pundit, Dean Johnson, Head of Innovation at Brandwidth, shared his thoughts on the future growth of immersive technology and how marketers can capitalise on its full potential. View Dean's presentation, More than a game show.

Dean was joined by ‘rising PR star’ of the tech industry, Cathy White, founder of CEW Communications and Michael Mallia Business Technologist and Innovation Lab Manager at LV= who demonstrated how the insurer is using the emerging technology to solve a variety of business problems.

View a summary of the event, as it unfolded on storify here