DNA of a Marketing Leader - Decoding the Pathway to Success

Marketing remains an exciting and popular career choice - but what does it take to make it to the top of the profession?

Hays Recruiting experts in marketing decided to identify what it takes to make it as a marketing leader. They surveyed 370 senior-level marketing professionals from organisations of all sizes across the UK between April and June 2014. They were asked about their educational background, qualifications, route to leadership, international experience, personal characteristics, challenges and advice for the next generation.

One of those professionals interviewed was CIM South West regional board member, Rupa Grewal, client services director at Acuity legal Limited. Rupa's journey and the full report DNA of a Marketing Leader - Decoding the Pathway to Success can be read here