Alia Weir

Alia Weir, BA (Hons) DipM MCIM Chartered Marketer.

Alia has over 25 years’ experience in commercial marketing, both B2C and B2B, having been a member of CIM throughout.

In her early career, Alia worked for leading blue chip FMCG companies including Trebor Bassett (Cadbury’s), Boots, Nestle and Dairy Crest. During this time, she successfully developed market-leading grocery brands, while broadening her marketing skills from classic Brand management to include channel marketing, CRM, category management, and shopper marketing.

In her latest role as the Head of Marketing Communications for a government trading fund, Alia had responsibility for marketing data services under the £180m ADMIRALTY Brand. She led the global brand, content, and digital functions in-house and managed specialist agencies, encompassing everything from strategy, brand development, campaigns, advertising and MarTech, social strategy, and large-scale conferences and events. During her tenure, she developed the organisation’s purpose, values and modernised the Brand.

In this role, she also expanded and upskilled the Marketing Communications team to evolve their capabilities in line with the latest marketing trends and growing digital marketing requirements – enabling her team to undertake professional CIM qualifications and gain promotions advertised externally as a result.

Alia prides herself on being a pragmatic and results-driven marketer; her strength lies in turning around Brand performance and balancing long-term brand development with annual revenue/corporate targets to drive growth. She is passionate about customer insight and delivering a seamless experience from strategy to implementation.

Alia is currently taking a short career break to focus on family, but misses marketing too much not to be involved with CIM's South West and Channel islands Regional Committee.

Chris Slack DipM FCIM

Chris is a marketing professional with a career spanning 20+ years. He has worked in a number of sectors covering market insight, product and brand management, ABM and strategic marketing. Sector specialties include electrical consumer goods, beverage ingredients and flavours, food safety & quality and now all things related to health sciences.

Currently, with NSF, a global organisation with a mission to protect and improve human health. Chris works alongside experts in medtech, pharmaceutical & dietary supplements, and clinical research to mitigate risks for patients and brands alike. Think about anything that goes on or in your body from a medical perspective.

Joining the CIM volunteer South West Group, Chris is here to manage and support the communications outreach via social media. Bringing the experience of managing corporate channels, groups and growing a Linkedin platform from 2k to over 15k in 2 years, he hopes to build organic engagement levels and develop relevant content to drive interest in events and interest in qualifications and courses, engendering a sense of shared community.

Elected a Fellow of the CIM in 2019 Chris is enthusiastic about continuing professional development. Having studied Advertising & Marketing at Lancaster University, he holds many qualifications in marketing, including the CIM Postgraduate Diploma and further qualifications in social media.

Louise Le Pelley MCIM

Louise is a dedicated marketing and communications professional with a BA Hons in Modern Languages and a CIM Level 6 Certificate in Digital Marketing. With experience in the Tourism, B2B, and Beauty industries, Louise’s role at Guernsey Arts focuses on targeted communications, fundraising, and event management, promoting access for all within the arts. Louise has developed strong expertise in marketing arts and cultural initiatives across Guernsey, Jersey, the UK, Germany and France, helping to engage diverse audiences and build community involvement.

A passionate content creator, copywriter, and curator, Louise excels at developing compelling messaging and tone of voice. As a proud MCIM member and Communications Ambassador, she enjoys supporting and promoting others amplifying their stories and endeavours.

In addition to her professional work, Louise is also an artist, operating under the handle "GuernseyPubs." She specialises in painting community buildings and public houses, with her work receiving international recognition.

Louise’s creative and community-driven approach allows her to deliver impactful marketing campaigns that encourage engagement. She looks forward to working with CIM members as part of the Channel Islands and South West Committee.

Carly Warren

I am a long term marketeer - beginning at CIM Certificate level in the early 2000’s. I started Thoroughbred, in 2004, as a design and print agency, it now fully embraces my longstanding marketing knowledge. I’ve worked with clients in many industries, however, really enjoy those with an ‘outdoor twist’, be that agriculture, equine or events.

My ethos of “the day I stop learning I get out”, led me to study CIM's Sustainability Diploma in July 2023 – bringing together my practical geography interests and marketing skills. As an Event Ambassador for the South West and Channel Islands, I look forward to helping bring learning and networking opportunities to members, via speakers and dynamic companies who embrace all that the ever changing world of marketing entails.

Louise Crossley ACIM Chartered Marketer

I am a Chartered Marketer and Associate member of The Chartered Institute of Marketing with six years of agency and in-house marketing experience, delivering integrated campaigns.

Currently a Digital Marketing Manager at Target Internet, I am responsible for all our marketing activity, including managing our brand and planning our approach to content.

My day-to-day includes content creation and distribution across a mix of digital marketing channels, planning and implementing paid media and marketing campaigns, CRM management, analytics and CRO analysis and implementation, social media management, and event management.

I graduated in 2022 with my CIM Level 6 Diploma in Professional Digital Marketing with Merit and hold a Level 6 Diploma in Digital Leadership.

As a South West and Channel Islands Regional Ambassador, I’m keen to assist the Committee in amplifying CIM's voice across the Channel Islands and help bridge the gap for those seeking professional development and community support.