Every standout event, campaign and initiative in the South East is powered by a team of committed volunteers who champion, connect and support our local marketing community. The CIM South East Committee includes professionals from diverse industries, backgrounds, and career stages, each with fresh ideas, experience, and passion.

In this ongoing interview series, we spotlight the people behind the roles. From what motivates them to the lessons they've learned, meet the individuals driving marketing conversations across the region and inspiring others to get involved.

This edition features Wing Tsang, our Vice Chair and Communications Lead. A creative strategist who values mentoring and storytelling, Wing brings humour, clarity and a campaigner’s eye - whether crafting a brand message or selecting the perfect bowl of cherries.

What inspired you to join the CIM South East Committee, and what role do you play within the team?

This is my first time joining a CIM committee, and it’s something I’ve wanted to do for a while. I was drawn to the idea of being part of a professional community working to shape the future of marketing in a practical, inclusive way. For me, it’s also about representation. I didn’t see many people who looked like me in leadership or volunteer roles earlier in my career, and I wanted to help change that. 

I currently work in a PR agency within the built environment, which has been an excellent opportunity to blend my marketing background with PR thinking. As Vice Chair and Communications Lead, I support how we engage with our members. That includes everything from writing content and supporting speaker outreach to developing our event comms and social presence.

How has being part of the committee impacted your career and understanding of the marketing industry?

It’s been a brilliant learning curve. I’ve gained insight into how marketers operate across different industries and career stages, and that variety has given me a much broader perspective. It’s helped me think differently about how I approach my work, from campaign planning to managing events and people. 

Being part of the committee has also helped me grow in confidence and take on leadership challenges I might not get in a typical nine-to-five. 

What upcoming initiatives or projects are you most excited about for the South East Region?

I’m excited about the CIM South East Annual Conference. We’re back at Henley Business School, a brilliant venue, and this year’s theme is Leading the Digital Future: Agile and Responsible Marketing.  
 
We’ve got a strong line-up of speakers who’ll bring valuable, honest insight, and I think it will be a valuable day. It’s happening on Wednesday 8 October and one to look out for.

In your opinion, what makes the South East Region unique in terms of marketing opportunities and professional growth?

The region is hugely diverse, not just in the industries but also in the types of roles and people you meet. I’m based in Milton Keynes and have worked across FMCG, hospitality, construction, and now PR, all without having to move cities. Being so well connected to London, Birmingham, Oxford, and Cambridge makes it easier to access events, meet other professionals, and stay curious. 

Milton Keynes also has a strong marketing and business scene. You’re never far from someone who’s up for a chat about work, careers or development. It’s the kind of place where you can keep learning, both formally and informally.

If you could give one piece of advice to aspiring marketers looking to join CIM, what would it be?

Say yes to the things that feel slightly out of your comfort zone. Whether it’s putting your hand up to work on an event, volunteering for a project, or joining a discussion, those moments are where real growth happens. CIM is a community, and the more you engage with it, the more opportunities appear. 

A big part of my journey has been shaped by the mentors I’ve met. At different points in my career, I’ve been supported by marketers who’ve generously given their time and shared their experiences, from the wins to the lessons learned. What’s always stood out is how willing they are to invest in you, professionally and personally. Their honest feedback and encouragement helped me grow confident and sharpen how I approach my work. I’ve truly valued it and try to pay it forward whenever I can. 

Surrounding yourself with passionate marketers and PR specialists is one of the best motivators. It reminds you why you chose this field and why it’s still such an exciting space.

What’s one marketing campaign you always remember – whether you loved or hated it?

I’m going to do what many of us have done at some point: quietly ignore the rule of “just one.” 

The first marketing campaign, the Daniel Ricciardo x Optus campaign in Australia, also stands out. It played to Ricciardo’s charm and humour without forcing them - sharp, simple, and real. It’s proof that when a campaign reflects the person authentically, it doesn’t need to shout to get noticed. 

And of course, Three’s Singing Cherry. Completely absurd, but it worked. That little cherry singing If You Leave Me Now in the middle of the street. You either loved it or couldn’t get it out of your head. I still remember it years later, which says everything about the power of a bold, creative idea. 

Want to see what we’re up to? Check out the latest updates on our CIM South East webpage And don’t forget to follow us on LinkedIn.