Marketing your business. How to make the right start

By Clive Reddihough, vice chair of the Chartered Institute of Marketing South East regional board and MD of marketing agency, FMS

There are so many marketing opportunities it can be difficult for businesses to know where to start when it comes to marketing.

It can be tempting to reach out and grab opportunities that ‘shout loudest’ and set off on down a particular path before you really know where you’re going.

If this sounds familiar, it’s a good idea to stop, or at least pause your marketing activity and take stock.

To read the full article, click on the link to the latest issue of Steer Your Business magazine (page 6)