Staying ahead as an SME
Marketers in small and medium businesses are under daily pressure to keep pace with change and stay ahead of the competition. Strategy isn’t just for big businesses and the big corporate brands – it’s vital for SMEs too. And there’s plenty the big players can learn from their smaller counterparts. How do SME marketers in the East of England ensure their firms are resilient, and how does this inform their marketing priorities?
Paul Mackman, CIM East of England’s vice chairman recently spoke to East Anglia in Business magazine about how marketers can gain a competitive advantage by building an SME brand.
Read the full article in the East Anglia in Business magazine (digital edition – issue 3) pg. 76-77.