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Developing a strong personal can help you achieve the career you want, but it take time. Find out more here.

Ellie Murphy, CIM Scotland chair, explains why April Fool's Day is a great opportunity for brands

What exactly is the metaverse and how can marketers use it?

The Medinge Group is hosting an event on conscientious leadership in the historical setting of Craiglockhart and is inviting senior executives and leaders from Scotland and beyond to attend. Join us for a stimulating exchange of ideas, perspectives, and real-world experiences with conscientious leaders from the private, public, and third sectors in Scotland and beyond, along with academics and experts from the Medinge Group.

In the fourth article in our 2024cast series, we asked Scottish marketers what skills they think are most needed in marketing right now, and if there were any particular skills gaps.