Ellie has worked in marketing for over 25 years, both in industry and in consultancy. She is a self-confessed strategy nerd and obsessed by making sure we deliver actionable, results focused marketing to benefit both our businesses and wider society.We have an obligation as professionals to understand the market place in which we operate, how to spot market opportunities and how to create business advantage through our activities. The targeting, the messaging, the channels, the creative then shakes out from this, remembering that what we say and how we say it makes all the difference.She has run her own strategy consultancy for 10 years, working with public and private organisations both B2B and B2C; with professional services, transport, tourism, retail, charity, health and fitness, food and drink clients. Ellie is very passionate about her work.Transport marketing has been a strong theme – trains, buses, planes and boats have all featured, right from her first role as PR Manager for the Port of Southampton; and it was a job as Commercial Director for the Waverley Paddle steamer that first brought her north of the border.Ellie has been a member of the CIM for many years and is FCIM, as well as having a Professional Diploma from the IDM and did her early professional qualifications with the CAM Foundation.She is also a Trustee of Social Bite, a Scottish based charity which is building a movement to end homelessness. Ellie feels fortunate to be working with an amazing marketers on the Scotland Regional Committee who, like her, want to help promote the role of marketing in Scotland, champion best practice, support education and provide opportunities for all our ongoing learning and development, whatever stage of our marketing career we are.
Vice Chair - Communications
Having graduated in 2002 in marketing from Stirling University I have spent a career growing and developing in marketing, working both on the agency and client side.Much of my experience has focused on sports marketing leading the team who delivered a great deal of the sports and major sporting events marketing in the lead up to Glasgow 2014.A large proportion of my day to day marketing nowadays is at a strategic level driving the B2B and B2C objectives of my current organisation.In addition to my Committee position with the CIM I also offer marketing advice as a Non Exec Director on the Board of Snowsport Scotland and as an Associate Director for Eden Scott.In my role as Ambassador I am looking forward to establishing the CIM’s position within the marketing community here in Scotland and ensuring we have the very best operators to drive our business forward.
Vice Chair - Events
Having worked across B2B and B2C companies in the past, I thoroughly enjoy the variety that comes with each new role and each new day within marketing. I have over 10 years’ marketing experience within the food and drink industry, construction and now the professional services industry.I have been a member of CIM for many years at MCIM level. Since many of my roles have been in standalone marketing positions, it’s great to have the CIM community behind you.I have successfully juggled full time work and children to complete a CIM Diploma in Professional Marketing and it’s not even put me off as I am now working towards my Chartered Marketer status. I have put this off for many years but 2021 is the year to ‘just do it!’.My first role after university was as a commercial analyst, which gave me a fabulous insight into the commercials of running an organisation. This commerciality has stuck with me throughout my roles ensuring marketing is firstly viewed strategically within the business but also through a commercial lens. My career has taken me from Marketplace Analyst, to Category Marketing Manager, and now to Marketing Manager for the IT Businesses within the Taranata Group, namely Head Resourcing and Change Digital. In addition, I also support the marketing activities of the other Taranata Group brands as required.I am delighted to be joining the Scotland Committee as the Vice Chair of Events. I look forward to sharing the great work that CIM are doing whilst encouraging more people into the wonderful world of marketing!
Ishbel began her career in social media nine years ago, when she became The Drum’s first dedicated social media executive. After three years learning from viewing and reviewing fantastic social campaigns, she took her skills agency-side.Since then, she has worked with big-name brands such as Clydesdale Bank, digital bank B, SUBWAY Scotland, Highland Park and Worldwide Cancer Research to deliver social media and communication campaigns that drive results. As marketing manager for Hydrogen, Scotland’s largest dedicated social media agency, Ishbel is responsible for the creation and implementation of social media strategies across clients.Ishbel is passionate about learning and was delighted to be one of the first ACIMs in the UK to become a Chartered Marketer.
Vice Chair - Education
I started my career in marketing as an intern, joining a thriving marketing consultancy in Glasgow after graduating from the University of Strathclyde. After an amazing six months working with some brilliant clients - and a short stint away travelling – I returned to take on a full-time role as marketing consultant and never looked back.Over the next seven years I worked on some amazing projects across different sectors and marketing disciplines; from campaign management and branding, to marketing strategy and research – and everything in between. I got to experience working in the public and private sector, with clients in Rail, Oil and Gas, Health and Wellbeing, Charity, Financial Services – the list goes on!Somewhere along the way, and with the support of the company, I decided to work towards my Level 6 CIM Diploma in Professional Marketing. It was tough at times to study on top of a full-time job, but the knowledge and skills I developed when doing the two side by side have been well worth the hard work.Now, I’m a Senior Campaign Manager with STV. I work with the creative team helping support client management and campaign delivery across a range of projects.I’m delighted to be joining the CIM Scotland Committee as the Vice Chair of Education. I’ve loved every minute of my career in marketing, there’s so many sectors, disciplines, and job opportunities to explore, no two days are the same. I think my varied experience as a consultant, as a campaign manager and as a CIM student will stand me in good stead. I hope to be able to welcome new marketeers into our industry and provide advice and support wherever I can.
Noreen is an academic with over 20 years’ experience in learning, teaching and research within higher education.
She is currently a Senior Lecturer in Marketing within the Adam Smith Business School at the University of Glasgow. Prior to joining the University of Glasgow, Noreen was the Programme Leader for MSc Marketing at Glasgow Caledonian University where she was also nominated for Teaching Awards by students. Much of her teaching and learning experience has focused on digital marketing and communication. Noreen is keen to embed real-life applicability to the learning experience and encourages students to apply critical thinking and develop professional skills within their learning journey.
Noreen has developed marketing programmes at undergraduate and post graduate levels to ensure that students are attuned to the rapid changes within the marketing profession.
Rebecca works for Jane Craigie Marketing (JCM), a PR and communications agency who specialise in the rural and agricultural sector. They are a multi-skilled agency, and as such Rebecca turns her hand to almost all the roles required by clients from strategy and brand development to writing copy, filming and editing videos and podcasts, managing social media channels and organising events. She is also a Director and co-founder of the Rural Youth Project, an international grassroots movement for positive change to empower young people (18 to 28 years of age) to develop their leadership, enterprise & activism skills, to play an integral part in making rural places attractive and viable for young people to build their lives and their futures there. A farmer’s daughter from a mixed beef and sheep livestock farm in Kinross-Shire, Scotland she now lives with her partner on a dairy farm in Dumfries and Galloway and has her own herd of pygmy goats. She has a first-class honours degree in Events Management, is a Scottish Enterprise Rural Leader, Trustee and Next Generation Facilitator for the Royal Agricultural Society of the Commonwealth, Judge for Lantra Scotland Land-based and Aquaculture Learner of the Year Awards, and Scottish Co-ordinator for LEAF Open Farm Sunday. Rebecca completed her CIM Diploma in Professional Marketing in 2021, and is currently completing her CIM Diploma in Professional Digital Marketing.
Events and Education Ambassador
I am a Chartered Marketer with over 10 years’ experience in marketing campaign management across a range of industries including life sciences, homebuilding, financial services, and hospitality.After studying marketing, I gained my first role in the marketing team of a nationwide house builder. This was a great start to my career as it was such a varied and fast paced role. During my time there I worked across multi-channel campaigns, events and digital. One of my more recent roles was at one of the UK’s leading hotel management companies – RBH Hospitality Management, as Marketing Manager working alongside Hilton, Marriott and IHG. I am currently Senior Marketing Campaign Specialist for global organisation Thermo Fisher Scientific. I also completed my CIM Diploma in Professional Digital Marketing in 2021 and have since taken skills in strategy and digital marketing into my role.I am delighted to be part of such a fantastic team of marketers on the Scotland Committee as the Education and Events Ambassador. I am passionate about bringing the community of marketers in Scotland together to build connections and learn more about the ever-changing discipline we work in.