Covid-19 impact on the promotion of place and the role of destination marketing organisations

Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications Covid-19 has had on their work.

The company was established in 2013 and is a division of Liverpool City Council. It is responsible for communicating the City's brand positively and imaginatively to local, national and global audiences. They work with partners in business, cultural organisations, educational institutions and community groups to promote the city as a place to live, work, visit, invest and study. Marketing Liverpool has an impressive track record in attracting major conferences and events, increasing the number of visitors and improving Liverpool's reputation as a leading UK business destination.

The webinar is kindly hosted by CIM North West and will last approximately 40 minutes with a Q&A session after the presentation.