Following on from CIMs launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Andrew Jackson from Hexham-based Fentimans Ltd.

The initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains "Through the 'Marketing Greats' we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each 'Marketing Great' is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region".  She continued, "Developing our original 'Great North East Brands' initiative, which ran for a number of years, 'Marketing Greats' provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East".

Like Andrew Jackson, who believes that Fentimans, the privately-owned producer of premium botanically brewed beverages, has a core brand asset in its rich history and association with the North East.  Andrew said, "I joined Fentimans in November 2014 for the opportunity to work on a business with massive potential, and my remit as Marketing Director is to build the most loved and desired premium soft drinks and mixer brand".  He continued, I'm proud to lead a group of talented individuals who make up the Fentimans marketing team to achieve this".

The 50 'North East Marketing Greats' profiles can be found at www.cim.co.uk/NEmarketinggreats