The next CIM event in Lancashire will feature online estate agent portal, Rightmove, at Blackburn College on 4 November.

Rightmove was found in 2000 and is a FTSE 250 company. It was Google’s most searched for UK business in 2014 and is enjoying strong growth. Iain Kennedy, head of marketing at Rightmove plc, will give an insight into how this has been achieved. He will explain the origin of their ‘finding your happy’ idea and why connecting with consumers from an emotional, not rational, point of view wins.

Rosalyn Booth, chair of CIM in Lancashire, said “We are thrilled to have Iain speak at for us and expect a good turn-out of practitioners, students and academics. This will be of interest to anyone involved in the buying cycle, customer insight – or indeed anyone who is moving house.”

The event, titled ‘Rightmove – finding your happy’ is open to members and non-members of CIM. For more information or to book go to http://regions.cim.co.uk/North or call +44 (0)1628 427340 during office hours.