CIM starts search for Yorkshire’s next marketing greats
The Chartered Institute of Marketing (CIM) has announced that the CIM Marketing Excellence Awards 2020 are now open for entries. The awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession.
Last year, Yorkshire competed strongly across a range of categories. Leeds Playhouse was victorious and won the award for Best Brand Building Campaign (SME) and were also awarded with highly commended for Best Use of PR.
Discussing their success from last year’s Marketing Excellence Awards, Leeds Playhouse Executive Director Robin Hawkes said: “To be credited with these two prestigious accolades from the CIM is a significant achievement for Leeds Playhouse. Our aim was that our recent rebrand would rearticulate the ambition and values of the theatre, within both Leeds City Region and the theatre industry nationally.
“Our Every Third Minute festival aimed to create a shift in understanding of work with people living with dementia, and external comms played a critical part in realising this. Delivering these two campaigns successfully involved the whole of our organisation, and we are also grateful for invaluable work from our partners Anita Morris and Reggie London in relation to the rebrand. I am particularly proud of what we have achieved, and how this awards reflects the vision and dedication of our Marketing & Comms team.”
Yorkshire chair of CIM, Claire Pryke said: “We are beginning our search for Yorkshire’s next marketing success. Whether you have ran a successful campaign or would like to showcase your marketing achievements over the past year, the CIM Marketing Excellence awards is a perfect opportunity to give recognition and reward the finest minds within the marketing profession. Let’s use the awards to showcase Yorkshire’s marketing talent.”
To mark the awards’ eleventh anniversary, the event will be held for the first time at The Brewery - in the City of London, the original Georgian brewhouse of Whitbread. New also for 2020 are six new industry sector categories including financial services, FMCG and retail, awarding outstanding marketing by organisations, teams and individuals who are at the cutting-edge of their profession. Marketers and organisations have until 22 November to submit their entries.
The Marketing Excellence Awards 2020 will also see the winning team from the finalists of CIM’s student competition, The Pitch, which is sponsored by Lidl, presented with the ‘Marketers of the Future’ award.
Discussing the launch of the awards, Chris Daly, chief executive of CIM, said: “For over a decade, the Marketing Excellence Awards have recognised and rewarded brilliance in the field of marketing, celebrating the finest talent within our profession. On the 2nd of April 2020, over 600 professionals from across the field of marketing will gather to find out who will be crowned the best-of-the-best in their field of marketing. We had some strong entries from Yorkshire last year, I expect them to be strong again in 2020. Good luck to everyone who enters, I am sure you will all enjoy this evening of celebration.”
This year’s categories include:
• Best Advertising Campaign
• Best Brand Building Campaign
• Best Content Marketing Campaign
• Best Corporate Social Responsibility
• Best Customer Experience
• Best Innovative New Product/Service
• Best Integrated Campaign
• Best Partnership Campaign
• Best use of Data and Insight
• Best use of Digital Marketing
• Best use of PR
• Best use of Social Media
• Agency of the Year
• Marketing Campaign of the Year
• Marketer of the Year – FOC category
• Marketing Team of the Year (client side)
• Best Automotive Campaign (new)
• Best Education Campaign (new)
• Best Financial Services Campaign (new)
• Best FMCG/Retail Campaign (new)
• Best Healthcare/Pharmaceutical Campaign (new)
• Best Not for profit/Charity/Social Marketing Campaign (new)
• Marketers of the Future (The Pitch)
Any organisation, individual, team or agency within the UK, regardless of size, sector or industry, is eligible to enter their marketing campaign for the awards. Finalists will be announced on the 8th January 2020 on the website and by email.
To find out more, visit the Marketing Excellence Awards website.
Other leading organisations sponsoring categories at the event include: Clip Ltd, Flashmat, Miappi, Resource, Hawthorn and Stopgap.
- ENDS -
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The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.
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• Partnership – CIM is a professional and organisational partner to support performance and career development
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For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. CIM has 130 study centres in 36 countries and there are 132 countries with exam centres. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk