Following on from CIM’s launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Steve Nendick, who is originally from York and has built his career with Cummins in Darlington.

The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”

Like Steve Nendick, who joined Cummins straight out of university in 1990 and has done a number of roles including materials, engineering, aftermarket, sales and now communications for the business that has been manufacturing low emission diesel engines and exhaust after treatment systems for over 50 years.

Steve said, “The ability to hold a global role yet stay in Darlington attracted me to this current position and I now manage a team spread across the UK, US, Korea and Australia.”

The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats