Following the success of their June events, CIM will be re-running the series in September to help businesses write their own marketing plan. This is part of CIM’s commitment to provide ‘brilliant marketing ideas for agile businesses’, which came out of their Think Big, Act Small roadshow launching their SME proposition earlier this year.

These low cost, interactive marketing workshops enable delegates to write a marketing plan for their business using the template and other online resources available from CIM Marketing Expert. Designed for people with only a basic understanding of marketing and little or no formal training, they help anyone running or involved in a micro or small business.

The workshops will once again welcome a number of CIM Accredited Study Centre tutors with practical experience, who will cover; what is marketing?, a framework for marketing, customers, the marketing mix and learning by measuring. Delegates will end the day with a basic marketing plan that they can start putting into practice the next day. 

Ryan Wetherall from Quantum DX, who attended the event in Newcastle, said “ The course was very informative and has opened my eyes to aspects ofcustomer engagement I had not previously considered.  I feel agreat deal more prepared in writing my business plan and can see thepotential positive effects it will have upon our business.” 

The events, titled ‘Marketing Expert in a Day’ are open to CIM members and non-members. Non-members will also get 3 months membership of CIM so that they will be able to use Marketing Expert, and other indispensable small business marketing online resources, featured in the workshop.

The events are as follows:

North West    Wednesday 2 September in Manchester, with MMC Learning

North East     Thursday 3 September in Newcastle, with North East Sales and Marketing Academy

Yorkshire       Monday 14 September in Leeds, with SPA Professional Academy

For more information on these events, or to secure your place, go to http://regions.cim.co.uk/North or call +44 (0)1628 427340 during office hours.