With just 8 weeks to go to the Rugby World Cup in September, Yorkshire RFU is enjoying the benefit of its collaboration with CIM.

In the autumn of 2014 Yorkshire RFU announced that it was offering its clubs assistance from local Chartered Marketers to help with promotion and development of the grass roots sport.

Charlie Roberts, Yorkshire Legacy Group, said “The 20 Chartered Marketers who signed up to help have been just wonderful.” She continued, “Especially Claire Collins, who has been working with us on a project to rebrand Yorkshire Rugby Union.”

Claire said, “It’s been great to support a strong Yorkshire brand, which people are passionate about and give so much of their time to. Looking forward to seeing lots of coverage in September.”

CIM and RFU plan to hold a joint event showcasing the campaign in the Autumn.

To find out more about the World Cup go to http://www.rugbyworldcup.com/