Lancaster University will host a CIM event on 22 February featuring Tony Preedy, Director of Marketing & International Development at Lakeland, who will give an insight into their successful marketing operation.

Tony explained, "This will cover how we create content and then publish it through digital and physical channels, the values that underpin the Lakeland brand and therefore everything that we do to introduce our Extraordinary Products to customers and the wider public."  Tony will also talk more generally about their five guiding principles for decision making.

The event, sponsored by The Candidate, is titled 'Turning data into cash' and is open to CIM members and non-members.

For more information or to book go to http://regions.cim.co.uk/events or call +44 (0)1628 427340 during office hours.