Following the success of the 2015 sessions, CIM will be running a fourth Marketing Expert in a day in Newcastle helping local businesses write their own marketing plan.

Part of CIM’s commitment to provide ‘brilliant marketing ideas for agile businesses’, these low cost, interactive marketing workshops enable delegates to write a marketing plan for their business using the template and other online resources available from CIM Marketing Expert. Designed for people with only a basic understanding of or little or no formal training in marketing, they help anyone running or involved in a micro or small business.

The workshop will once again be run by CIM Accredited Study Centre tutors from North East Sales and Marketing Academy (NESMA) with practical experience. They will cover; what is marketing? a framework for marketing, customers, the marketing mix and learning by measuring. Veronica Swindale from NESMA, explained “Delegates will finish the session with a basic marketing plan that they can start putting into practice the next day.” She added, “It is also useful to 'rusty' marketing graduates or marketers. Feedback from such delegates on our previous sessions has been excellent.” 

Ryan Wetherall from Quantum DX, who attended the first event in Newcastle, said “ The course was very informative and has opened my eyes to aspects ofcustomer engagement I had not previously considered.  I feel agreat deal more prepared in writing my business plan and can see thepotential positive effects it will have upon our business.”

The event, titled ‘Marketing Expert in a Day’ will be held on 29 January is open to CIM members and non-members. Non-members will also get 3 months membership of CIM so that they will be able to use Marketing Expert, and other indispensable small business marketing online resources, featured in the workshop.

For more information on these events, or to secure your place, go to http://regions.cim.co.uk/North or call +44 (0)1628 427340 during office hours.