How to build a global brand the Vimto way

Vimto, the unique soft drink, made to a secret recipe, was first created by John Noel Nichols on Granby Row in Manchester in 1908. An oak monument was commissioned to sit on the site in 1992 to pay homage to the purple beverage’s North West heritage.

Brand owner, Nichols Plc sells Vimto in 73 countries worldwide, with a significant presence in the Middle East and Africa. In this session Vimto’s Group Marketing Director Emma Hunt will unfold the Vimto story in the UK and internationally, and offer insights and tips you can apply to your own business from an established global brand.

Speaker: Emma Hunt, Group Marketing Director at Vimto