Marketing guru and founder of www.SmartInsights.com digital marketing advice site, Dr Dave Chaffey, will visit Newcastle on 08 June at a CIM event sponsored by North East Sales and Marketing Academy (NESMA). 

This is the third chance this spring for marketers in the North of England to see Dr Chaffey as he was well received at York University on 09 March and Chester University on 28 April.  It is an event not to be missed for anyone working in the digital marketing arena and tickets are already going quickly.

"We're delighted to host this digital marketing masterclass with Dr Dave Chaffey," said Kerry Leng, who is organising the event.  She continued, "Whether you are just starting out in marketing or directing a digital transformation, this is a great opportunity to learn how to make the most of online opportunities and to take away top tips from a brilliant best-selling author and speaker."

Speaking about the event, Dr Chaffey said "It still surprises me how few companies have an integrated digital marketing strategy. Our research at Smart Insights suggests it's between one third and one-half of businesses. That's shocking given the popularity of digital and social media with consumers and businesses. But there are good reasons why integrated strategies are rare, many businesses don't know where to start or where to focus. In this session I'll explore how you can overcome these barriers and focus on what really matters to successful digital marketing."

The event, titled ‘How to drive digital marketing success’ will be held at the new Crowne Plaza Hotel in Newcastle and is open to members and non-members of CIM. 

For more information or to book go to www.cim.co.uk/eventsor call +44 (0)1628 427340 during office hours.