Spotlight on Matt Adams: Championing Brand Evolution at Leeds Rhinos

Overview

Matt Adams, Head of Marketing at Leeds Rhinos brings over 20 years of expertise in the sports industry. With a decade spent shaping the Leeds Rhinos brand, Matt’s work spans men’s and women’s rugby as well as netball. His mastery of experiential marketing, data-driven strategies, and brand management has made him instrumental in the club’s ongoing growth and success.

Matt’s LinkedIn: https://www.linkedin.com/in/matt-adams-074495aa/ 

Career Highlights

Matt’s journey in sports marketing began with roles at Hull Stingrays Ice Hockey Club and Hull FC, where he built his foundation in CRM and marketing strategy. In 2015, Matt joined Leeds Rhinos as CRM and Data Manager, where he established a company-wide CRM system that transformed the club's approach to data marketing and customer insights. His success in this role led to his promotion to Head of CRM & Data in 2016, where he advanced membership strategies and enhanced fan engagement.

In 2017, Matt was promoted to Head of Marketing at Leeds Rhinos, overseeing brand development across all Rhinos teams. His leadership ensures that the Rhinos' brand remains consistent and continues to resonate with fans.

Leadership at Leeds Rhinos

As Head of Marketing, Matt leads initiatives that go beyond the typical boundaries of brand strategy. His focus on experiential marketing brings the Rhinos brand to life, creating unforgettable experiences for fans in the stadium and online. His data-driven approach ensures that every decision is based on valuable insights, driving fan engagement, loyalty, and deeper connections. Matt's holistic approach ensures that all interactions, from game day to community outreach, reflect the Rhinos’ core values and legacy.

Hear from Matt in Person!

Join us at the 'Brand – Beyond the Logo' event as Matt Adams shares his insights on how sports brands can evolve while maintaining their heritage. Matt will delve into the role of experiential marketing and data in shaping fan experiences and building brand loyalty in today’s sports industry.

Event Details

Don't miss the opportunity to hear from Matt Adams and other industry leaders on Wednesday, 6th November, in Leeds as they explore the evolving nature of brands in today’s landscape.

Secure your spot: https://bit.ly/4db525u

By Rebekah Newsom, Masimo Consumer