Spotlight on Lawrence Christensen: Redefining Versatility and Leadership at Marks & Spencer

Overview

Returning for a second year as a valued panellist, Lawrence Christensen brings over 22 years of experience in leading teams to deliver successful communication and brand strategies. His expertise in shaping brands across both B2C and B2B2C sectors makes him an indispensable voice in discussions about how brands evolve. As Programme Lead for the Furniture Exit at Marks & Spencer's Property Development & Transformation Team, Lawrence continues to play a pivotal role in guiding brand transformation and business growth.

Lawrence’s LinkedIn: https://www.linkedin.com/in/lawrence-christensen-76834319/ 

Career Highlights

Lawrence’s professional journey is marked by versatility, starting in PR at The British Library and progressing to senior marketing roles. During his tenure as Group Marketing Director at Benenden Health, he achieved remarkable milestones, including acquiring 215,000 new members, doubling online conversion rates, and cutting customer acquisition costs by 20%.

Leadership at Marks & Spencer

At M&S, Lawrence applies his extensive experience to lead transformative initiatives like the Furniture Exit project. His expertise spans brand strategy, media relations, stakeholder engagement, and customer acquisition and retention. Lawrence's leadership has been instrumental in maintaining M&S’s brand integrity while navigating complex business changes. For the past seven years, he has operated at the board level. He ensures that business goals align with customer needs, fostering a strong internal and external brand presence.

Hear from Lawrence in Person!

At the upcoming 'Brand – Beyond the Logo' event, Lawrence will be part of a panel discussing how today’s brands represent more than just a visual identity. Drawing from his experience in brand strategy and transformation. His insights on aligning internal and external brand values will provide valuable guidance on preserving and evolving a brand’s identity in a rapidly changing business environment.

Event Details

Don’t miss your chance to hear Lawrence Christensen and other industry experts on Wednesday, 6th November, in Leeds, as they discuss the multifaceted nature of modern brands and the strategies needed to protect and strengthen brand identity.

Secure your spot: https://bit.ly/4db525u

By Rebekah Newsom, Masimo Consumer