The Regional Committee members for Yorkshire
Helen Stott
Chair
Helen Stott
Chair
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Helen Stott DipM FCIM
Helen Stott is a long-time marketer and FCIM member with a background in sales and experience in senior marketing roles and specifically over 16 years delivering marketing consultancy services.
Her experience is with working with businesses of all sizes from start-ups to multi-million-pound turnover global organisations including those in market sectors such as retail, engineering & manufacturing, professional services, and charities.
Much of her work with smaller businesses is where there has been a growing need for marketing, but where they are not quite ready to recruit. By working with them to develop their marketing strategy, implementing plans, and overseeing their initial campaigns the requirement to have marketing in-house is justified and she has taken great pride in seeing many roles being created in this way.
Northern based, Helen has recently moved counties from Cheshire to become a resident of Yorkshire. She says that CIM has been a constant resource throughout her marketing career and has particularly found the online webinars incredibly useful to stay relevant and is therefore delighted to be working with the delivery team on new events specifically within this region.
Thomas Averre
Vice Chair - Communications
Thomas Averre
Vice Chair - Communications
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Thomas Averre MCIM Chartered Marketer
Thomas Averre is a public relations professional and Founder of Tarleton Communications, a specialist agency based in Harrogate. He works with life sciences, engineering and technology businesses, as well as universities and science parks to help them reach and influence audiences in technical, regulated and complex sectors.
Prior to setting up his agency, Thomas worked in marketing and communications roles in both startups and SMEs across the healthcare and technology sectors.
Thomas sat on the UK Government Department for Health and Social Care Industry Communications Advisory Board in 2021, is a mentor at Warwick Innovation District and the Advanced Wellbeing Research Centre and was shortlisted as Insider Media’s Young Marketing and Media Professional of the Year in 2022.
Thomas is a Chartered Marketer, Member of The Chartered Institute of Public Relations and has significant international experience, having designed and delivered localised communications strategies in China, the UAE and Saudi Arabia. He holds a BA (Hons) degree in Politics and International Relations from Warwick University and a Diploma in Professional Digital Marketing from CIM.
He joined CIM's Yorkshire Committee in 2024 as Vice Chair - Communications. He works closely with the team to increase visibility of CIM in the region, strengthen the reputation of the profession and support those working in marketing and communications roles, whatever stage of their career they are at.
Rachael Simpson
Vice Chair—Education
Rachael Simpson
Vice Chair—Education
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Rachael Simpson FCIM
Rachael is the Vice Chair-Education for CIM's Yorkshire Regional Committee and a seasoned marketing strategist. With 18 years of experience, Rachael has transitioned from leading in-house marketing teams to spearheading her own consultancy, focusing on brand communications and content strategy.
Currently, Rachael serves as a Marketing Strategist at BlackDice.ai, a tech scale-up in the cybersecurity industry that’s developing solutions for telecom operators to keep their customers safer online, using artificial intelligence and machine learning. In this role she applies her marketing and communications expertise to drive awareness and capture demand for BlackDice’s products. Her approach combines a deep understanding of both digital and traditional marketing techniques, underscored by a commitment to data-driven results.
In her role as Vice Chair-Education, Rachael is dedicated to enhancing the professional development of marketers at every career stage. She’s passionate about educational initiatives that deliver real-world applicability and strategic insights, aiming to empower marketers to adeptly manage both vertical and lateral career moves. Her aim is to enrich marketers’ skills and broaden their perspectives to enhance their professional impact.
Rachael is passionate about elevating the strategic role of marketing, particularly in B2B sectors, advocating for marketing to be recognised as a fundamental driver of business success. She champions this cause within CIM, striving to ensure that marketing excellence is acknowledged at the highest levels of industry.
Marisa Crimlis-Brown
Communications Ambassador
Marisa Crimlis-Brown
Communications Ambassador
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Marisa Crimlis-Brown MCIM
Marisa Crimlis-Brown is a communications professional with over a decade’s experience in communications and marketing strategy.
Her current work at digital marketing agency, Sookio, centres around creative and strategic content creation for a range of industries from local government, professional and financial services, higher education, pharmaceuticals, executive education, and app development.
Her previous work includes Kettle’s Yard, the University of Cambridge, and Queens’ College, as well as broadcaster for BBC Radio Cambridgeshire. Before this, Marisa worked in speciality design companies across the UK, Paris, and Canada.
“Having recently moved to the Yorkshire region from Cambridge, I relish the opportunity to meet as many students and educators as I can. I’m always happy to help those looking for interesting opportunities in marketing, so please don’t hesitate to reach out.”
Marisa holds a master’s degree in Arts Management and a CIM certificate in Professional Digital Marketing. She is enjoying working towards her Chartered Marketer status, clocking up CPD hours through continued education, webinars and conferences.
Matthew Trueman
Education Ambassador
Matthew Trueman
Education Ambassador
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Matthew Trueman
Matthew is the Head of Communications at Whyy? Change, a Training Provider based in Sheffield, having graduated from Sheffield Hallam University in 2020. During his degree Matt gained experience as a Digital Marketing Assistant working for Zebra Technologies, a global B2B mobile computing company. He worked on regional and global marketing projects to optimise their website personalisation, SEO, social media and event management. Interestingly, Matt organised a regional team meeting at CIM Moor Hall itself which sparked his interest in CIM.
In his final year of university, Matt presented at the ExCeL London, University of Winchester and at Edge Hill University to senior academics on how social media can be used to aid learning and teaching at universities. He also featured in a journal article called ‘A SMASHing approach for developing staff and student digital capabilities within a community of practice’.
In 2020, Matt was awarded the Geoff France Award for Technological Innovation and the SAS Applied Business Intelligence Award by Sheffield Hallam University, for his outstanding efforts on his university course.
At Whyy? Change Matt is responsible for all forms of communication such as; social media, SEO, content creation, website management and any PR activity.
Matt is currently studying the Level 4 Certificate in Professional Digital Marketing with the aim of becoming a Chartered Marketer.
Rebekah Newsom
Communications Ambassador
Rebekah Newsom
Communications Ambassador
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Rebekah Newsom ACIM
Rebekah (Bekah) is a Communications Ambassador for CIM’s Yorkshire Regional Committee. With over five years of experience, she has a strong background in direct marketing, digital strategy, and project management, delivering impactful campaigns across various industries.
Currently, Bekah serves as a CRM Marketing Specialist, where she leads global email, SMS, and push marketing campaigns. She focuses on lifecycle management and customer journey optimisation across North America, Europe, and APAC markets.
As a Communications Ambassador, Bekah is focused on enhancing member engagement and digital outreach. She plays an active role in creating communication plans for events, developing email and social media strategies, and writing blog content.
She holds a BSc (Hons) Digital Marketing degree and a CIM Certificate in Professional Digital Marketing. Currently, she is working towards Chartered Marketer status to demonstrate her commitment to continuous professional development. This keeps her up-to-date with the latest marketing trends and best practices, allowing her to continually improve her skills and deliver impactful results.
Eden Parker
Communications Ambassador
Eden Parker
Communications Ambassador
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Eden Parker ACIM
Eden Parker is a senior marketing executive with over 5 years of experience in the industry. With experience in all areas of marketing, both in-house and in an agency, Eden has been able to gain a strong understanding of how to communicate effectively with clients across multiple channels. She has a particular interest in social media, content design and email marketing.
She currently works as a Senior Marketing Executive for Calibre Search, a recruitment agency based in Leeds and Manchester. Being Calibre’s only marketer, Eden is responsible for all communication channels, ensuring they all align with the brand and goals set.
Currently studying for her degree as an apprentice, Eden has previously found great success with the apprenticeship scheme in marketing, having won the Special Recognition Award for Digital Marketer Apprentice of The Year with BCS The Chartered Institute of IT, and Kickstarter of The Scheme, awarded by SkillsHouse Bradford.
Karen Ogden
Events Ambassador
Karen Ogden
Events Ambassador
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Karen Ogden DipM FCIM
Karen Ogden is Head of Marketing for Marshalls’ commercial businesses. She has worked with the company since June 2021.
Prior to this, Karen has held many senior marketing communications roles within the construction sector over the last 20 years, previously working for Arup, and James Hardie. Karen is a Fellow of The Chartered Institute of Marketing, as well being a member of CIMCIG, the marketing construction special interest group. She is an ex lecturer and examiner for Cambridge Marketing Colleges. Karen’s areas of expertise include sustainability, construction communications and campaign management.