Helen Stott DipM FCIM Chartered Marketer

Helen Stott is a long-time marketer and FCIM Chartered Marketer with a background in sales and experience in senior marketing roles and specifically over 16 years delivering marketing consultancy services.

Her experience is with working with businesses of all sizes from start-ups to multi-million-pound turnover global organisations including those in market sectors such as retail, engineering & manufacturing, professional services, and charities.

Much of her work with smaller businesses is where there has been a growing need for marketing, but where they are not quite ready to recruit. By working with them to develop their marketing strategy, implementing plans, and overseeing their initial campaigns the requirement to have marketing in-house is justified and she has taken great pride in seeing many roles being created in this way.

Northern based, Helen has recently moved counties from Cheshire to become a resident of Yorkshire. She says that CIM has been a constant resource throughout her marketing career and has particularly found the online webinars incredibly useful to stay relevant and is therefore delighted to be working with the delivery team on new events specifically within this region.

Rachael Simpson FCIM

Rachael is the Vice Chair - Events for CIM's Yorkshire Regional Committee and a seasoned marketing strategist. With 18 years of experience, Rachael has transitioned from leading in-house marketing teams to spearheading her own consultancy, focusing on brand communications and content strategy.

Currently, Rachael serves as a Marketing Strategist at BlackDice.ai, a tech scale-up in the cybersecurity industry that’s developing solutions for telecom operators to keep their customers safer online, using artificial intelligence and machine learning. In this role she applies her marketing and communications expertise to drive awareness and capture demand for BlackDice’s products. Her approach combines a deep understanding of both digital and traditional marketing techniques, underscored by a commitment to data-driven results.

In her role as Vice Chair - Events, Rachael is dedicated to enhancing the professional development of marketers at every career stage. She’s passionate about educational initiatives that deliver real-world applicability and strategic insights, aiming to empower marketers to adeptly manage both vertical and lateral career moves. Her aim is to enrich marketers’ skills and broaden their perspectives to enhance their professional impact.

Rachael is passionate about elevating the strategic role of marketing, particularly in B2B sectors, advocating for marketing to be recognised as a fundamental driver of business success. She champions this cause within CIM, striving to ensure that marketing excellence is acknowledged at the highest levels of industry.

Marisa Crimlis-Brown MCIM

Marisa Crimlis-Brown is a communications professional with over a decade’s experience in communications and marketing strategy.

Her current work at digital marketing agency, Sookio, centres around creative and strategic content creation for a range of industries from local government, professional and financial services, higher education, pharmaceuticals, executive education, and app development.

Her previous work includes Kettle’s Yard, the University of Cambridge, and Queens’ College, as well as broadcaster for BBC Radio Cambridgeshire. Before this, Marisa worked in speciality design companies across the UK, Paris, and Canada.

“Having recently moved to the Yorkshire region from Cambridge, I relish the opportunity to meet as many students and educators as I can. I’m always happy to help those looking for interesting opportunities in marketing, so please don’t hesitate to reach out.”

Marisa holds a master’s degree in Arts Management and a CIM certificate in Professional Digital Marketing. She is enjoying working towards her Chartered Marketer status, clocking up CPD hours through continued education, webinars and conferences.

Karen Ogden DipM FCIM

Karen Ogden is Head of Marketing for Marshalls’ commercial businesses. She has worked with the company since June 2021.

Prior to this, Karen has held many senior marketing communications roles within the construction sector over the last 20 years, previously working for Arup, and James Hardie. Karen is a Fellow of The Chartered Institute of Marketing, as well being a member of CIMCIG, the marketing construction special interest group. She is an ex lecturer and examiner for Cambridge Marketing Colleges. Karen’s areas of expertise include sustainability, construction communications and campaign management.

Michelle Hurford ACIM

I’m Michelle Hurford, a marketing manager for a mid-sized financial company who enjoys bringing ideas and people together to make good things happen. Over the years, I’ve worked across finance, energy, health & wellness and brand-growth firms, building campaigns, strengthening brands, and helping teams communicate with confidence and purpose.

I believe marketing works best when it’s honest, practical, and human. I love creating spaces where people feel comfortable sharing ideas, learning from each other, and leaving inspired to try something new.

As a CIM Events Ambassador for the Yorkshire region, I’m looking forward to working alongside other passionate marketers to build a strong, connected community. Focused on creating events that encourage collaboration, spark new thinking, and support professional growth—for people who might be just starting or have years of experience behind them.

Devon Page MCIM Chartered Marketer

Marketing lecturer, founder of WorkflowMaps, and practitioner working across strategy, automation, and AI. I'm involved with CIM because I care about ethics and professionalism sitting at the heart of our industry.