The Regional Board members for North West

John-Paul Simpson

John-Paul Simpson

Chair

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John-Paul Simpson

John-Paul Simpson

Chair

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John Paul Simpson FCIM DipM Chartered Marketer

John-Paul is a Committee Member, Adviser, Chartered Marketer and globally experienced Corporate Communications and Marketing professional.

He has over 30 years experience both agency and client-side and has led UK and international marketing functions for companies in the energy, consumer electronic and leisure sectors working with iconic brands like Ferrari along the way. John-Paul is Founding Director of Zircom, a B2B marketing agency focused on enhancing companies marketing strategies through digital, design, trade and learning practices.

He has provided marketing consultancy and advice to automotive, industrial, energy, transport and financial services companies. In 2018 he transferred ownership of the agency to the employees and continues to support and guide the business as a non-executive Director and is an active member of the Employee Ownership Association.

John-Paul has been a member of CIM since graduating from Bristol University, and is currently Chair of the North West Region. He was awarded Fellowship with CIM in 2020.

Rachel Emson

Rachel Emson

Vice Chair - Communications

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Rachel Emson

Rachel Emson

Vice Chair - Communications

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Rachel Emson DipM FCIM Chartered Marketer



FCIM and chartered marketer and Managing & Brand Director at Vivid. With hands-on, directional and marketing management skills I am as comfortable in a board meeting as being part of a day-to-day implementing team. Leveraging over 20 years’ experience both client-side and agency and within various business sectors including lifestyle, tourism, retail and social marketing I listen, question and interrogate insights to find 'the big idea'; positioning brands and campaigns that change perceptions and drive actions. Always analysing results to measure victories continuing to learn.

As TTMA18 Agency Professional of the Year and CIM mentor with a passion for promoting credibility within the creative sector.

As Vice Chair of Communications on the North West Committee I hope to achieve an increased share of voice for members through showcasing the depth and breadth of talent within the region, aligning the over-arching vision of the CIM through in focus content pieces that cut through the noise and express the importance and value of CIMship, increasing engagement and recruitment of members.

Sali Midjek-Conway

Sali Midjek-Conway

Vice Chair Education

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Sali Midjek-Conway

Sali Midjek-Conway

Vice Chair Education

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Sali Midjek-Conway MCIM

 

Sali is Associate Director, Marketing and Communications at boutique agency The Zebra Partnership and is also a self-employed marketing consultant.

She started her career in marketing nearly 20 years ago in sales and advertising before specialising in acquisition marketing; working in higher education as well as finance and the world of football working with Wembley Stadium and The FA.

Prior to her current role, Sali led a large marketing communications team in one of the three faculties at the University of Manchester where she was responsible for marketing, communications and student recruitment, overseeing the delivery of campaigns and events in the UK and overseas.

As the first in her family to attend university qualifying to master’s level in strategic marketing, Sali is a proud advocate of continuing professional development and encouraging more diversity within higher education and industry. As a former school governor at a local girl’s high school and now a member of several committees in industry, she continues to promote and champion diversity to empower young people.

As Vice Chair for Education Sali aims to continue promoting the benefits of a professional marketing career to the next generation of marketers, showcasing the talent in the North West and importantly the value that CIM membership provides to its members.

Rasha El-Shirbini

Rasha El-Shirbini

Communications Ambassador

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Rasha El-Shirbini

Rasha El-Shirbini

Communications Ambassador

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Rasha El-Shirbini MCIM

 

A marketing and communications strategist, with over 12 years experience across Retail, Technology, Banking, FMCG and many other sectors, Rasha has worked both agency and client side roles, seeing the challenges first hand from both sides of the board room.

Holding a BSc in Psychology with media as well as several CPD courses in relation to communications science and digital marketing, Rasha is passionate about psychology, marketing, communication and data ethics in relation to the advancements of technology. In terms of achievements, she was recently shortlisted for the Made in Manchester Awards for 2020 with her previous work at global events agency, The Fresh Group. Rasha has joined the team here at CIM to help other fellow marketers discover key insights, build content strategies, and assist in the quest for creative thought leadership.

Rasha brings to the table her specialisation in content & social media marketing, marketing strategy and multicultural marketing insights. She is proud of her Middle-Eastern and North African heritage, successfully working on many multi-cultural research projects for clients across the supermarket sector and international brands.

Rasha is currently founder of Social Jaguar - a boutique Marketing Strategy Consultancy and at the same time works part-time as the Marketing Director for Qalhata Technologies, a company that specialises in Data Analysis, Data Visualisation, Automation, Eye Tracking and Cyber Security.

Richard Slee

Richard Slee

Communications and Isle of Man Ambassador

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Richard Slee

Richard Slee

Communications and Isle of Man Ambassador

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Richard Slee MCIM Chartered Marketer

 

Richard is the founder and Managing Director of Isle of Man-based RS Marketing and PR Ltd.

 

He established the company in 2018 following 10 years in key marketing, brand and PR roles for the Isle of Man Government, where his work involved engagement with a broad range of business sectors and political interfaces. Prior to his roles within Isle of Man Government he worked for 10 years in product marketing and communications roles within the telecoms sector.

 

Richard has been actively involved with CIM for nearly 20 years. In recognition of his contributions to CIM activities in the Isle of Man, he was named CIM North West Member of the Year in 2007 and CIM North West Ambassador of the Year in 2017 and CIM North West Volunteer of the Year in 2020.

 

In addition to his business and CIM roles, Richard sits on the Board for the Institute of Directors, Isle of Man and the Isle of Man Commonwealth Games Association. His is also a Trustee of the Diana, Princess of Wales Hospice Care at Home Trust.