Jennifer Baker MCIM

Jen is a marketing and communications professional with over 15 years’ experience in both corporate and public sector landscapes. She has strong stakeholder and employee engagement skills and a track record in delivering marketing and communication strategies and tactical plans alongside managing multifunctional and varied teams.

She currently works as an External Communications Manager within the education sector and works across the full mix of marketing and communications programs from pupil recruitment campaigns, to social media, websites and school specific communications.

Jen prides herself on her firm values including inclusive leadership and is excited to use her passion for supporting and mentoring individuals to support CIM members across the region to achieve their career development needs and future aspirations.

As well as her MCIM from The Charted Institute of Marketing, Jen holds an MSc from Lancaster University and a BSc from The University of Birmingham, both in the environmental field as well as a Foundation Degree, Professional Development (Business, Leadership and Management) from Edge Hill University.

Sali Midjek-Conway MCIM

Sali is Associate Director, Marketing and Communications at boutique agency The Zebra Partnership and is also a self-employed marketing consultant.

She started her career in marketing nearly 20 years ago in sales and advertising before specialising in acquisition marketing; working in higher education as well as finance and the world of football working with Wembley Stadium and The FA.

Prior to her current role, Sali led a large marketing communications team in one of the three faculties at the University of Manchester where she was responsible for marketing, communications and student recruitment, overseeing the delivery of campaigns and events in the UK and overseas.

As the first in her family to attend university qualifying to master’s level in strategic marketing, Sali is a proud advocate of continuing professional development and encouraging more diversity within higher education and industry. As a former school governor at a local girl’s high school and now a member of several committees in industry, she continues to promote and champion diversity to empower young people.

As Vice Chair for Education Sali aims to continue promoting the benefits of a professional marketing career to the next generation of marketers, showcasing the talent in the North West and importantly the value that CIM membership provides to its members.

Charlotte Hilton ACIM Chartered Marketer

I’m an ambitious and enthusiastic Chartered Marketing Professional with 7 years’ experience working in B2B markets. A strategic, creative, confident communicator, making things happen.

I currently work at Sika – a chemical manufacturer of solutions into the construction industry. I’m Marketing Manager for the Roofing market plans, managing a team of three.

I will be taking on the role of Vice Chair - Communications for the North West Region and look forward to supporting the wider network.

Zoe Dowthwaite MCIM

Zoe is a Marketing Project Manager at Gateley Plc (a legal and professional services group) and has been at the business since 2019.

With 10+ years’ experience in Marketing, she has worked in various roles at other law firms, including a Marketing Strategy and Planning Manager and Head of Marketing.

Zoe completed the Diploma in Professional Marketing with the CIM Academy and is now eyeing up the new sustainability module! Zoe has achieved both MCIM and Chartered Marketer status.

Tamara Rashford ACIM

Currently a Senior Marketing Specialist at Geotab, a B2B commercial vehicle technology company, with over seven years of experience in sustainable transport industry.

With a degree in International Events Management as well as voluntary experience for both public and private events, alongside multiple marketing qualifications, Tamara looks forward to taking on the role of Events Ambassador for the North West, while supporting and developing the CIM ecosystem.

Kelly Reynolds MCIM

I’m Director and lead marketing consultant for Optimum Professional Solutions Ltd, a project management and communications consultancy. We work across the public, private and non-profit sectors on projects as diverse as procuring highways infrastructure contracts to promoting a new mental health app for young people.

I’m a creative communicator who loves data as much as I love words. Statistics is another form of storytelling – right? I’m particularly interested in behaviour change and decision making and currently studying MSc Psychology to learn more about why change is so hard and how our choices aren’t always rational. I’m also fascinated by AI and how we can optimise it’s utility.

I’m proud to be a serial collaborator and believe our best work is achieved by working together. I look forward to supporting the vibrant network of marketing and communication professionals throughout the North West.

James McCracken FCIM

James McCracken is an experienced marketing professional with over 15 years of experience driving growth for businesses. Currently, he serves as the Chief Marketing Officer (CMO) for a powerful trio of education institutions: Apprentify, Netcom Training, and The Juice Academy.

James' passion extends far beyond achieving marketing goals. He is a strong advocate for creating accessible learning opportunities for all. This dedication stems from his own educational journey. James believes that education empowers individuals and fuels business success.

Beyond his professional commitments, James actively mentors marketing professionals, sharing his knowledge and experience to help others grow in their careers. This dedication to fostering the next generation of marketing leaders further exemplifies James' commitment to the field of education.

James is also a vocal advocate for neurodiversity in the workplace. Openly sharing his personal experience with Dyspraxia, James inspires others to embrace neurodiversity as a source of strength and innovation.

Rachel Horsford MCIM

Rachel Horsford is a strategic marketer with over twenty years’ experience in senior management. After graduating from the University of Cambridge, she joined PWC (Coopers & Lybrand) before developing her career across profit and not-for-profit sectors. Her senior level roles include Head of Marketing at the Disability Rights Commission, Head of External Relations at the University of Manchester, and Director of External Relations at Stockport Grammar School.

Rachel has found CIM qualifications, support and resources to be invaluable, and membership of the committee is a way to continue that and to help others at different career stages. She joined CIM as an affiliated professional in the early 2000s, qualified as a full member in 2006, and has completed many courses along the way, most recently the Digital Strategy Award. Rachel also has a MSc from Manchester Metropolitan University.