The Regional Committee members for Yorkshire
Helen Stott
Chair
Helen Stott
Chair
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Helen Stott DipM FCIM
Helen Stott is a long-time marketer and FCIM member with a background in sales and experience in senior marketing roles and specifically over 16 years delivering marketing consultancy services.
Her experience is with working with businesses of all sizes from start-ups to multi-million-pound turnover global organisations including those in market sectors such as retail, engineering & manufacturing, professional services, and charities.
Much of her work with smaller businesses is where there has been a growing need for marketing, but where they are not quite ready to recruit. By working with them to develop their marketing strategy, implementing plans, and overseeing their initial campaigns the requirement to have marketing in-house is justified and she has taken great pride in seeing many roles being created in this way.
Northern based, Helen has recently moved counties from Cheshire to become a resident of Yorkshire. She says that CIM has been a constant resource throughout her marketing career and has particularly found the online webinars incredibly useful to stay relevant and is therefore delighted to be working with the delivery team on new events specifically within this region.
Rachel McElroy
Vice Chair - Communications
Rachel McElroy
Vice Chair - Communications
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Rachel McElroy MCIM
Rachel Mcelroy, is part of the senior leadership team at Cloud Gateway, a technology services provider to the public and private sector focused on securely connecting people, places and devices to digital services.
She has worked across the technology industry for over a decade and is a passionate believer in the societal impact that can be delivered through the adoption of the right technology.
In 2018 Rachel was a contributing author to “VeriSM, Unwrapped and Applied, Service Management for a Digital Age” which was published globally.
A keen networker and believer in collaboration and a regular industry commentator on a broad range of subjects from encouraging more woman into the tech industry to employee engagement.
Marisa Crimlis-Brown
Education & Communications Ambassador
Marisa Crimlis-Brown
Education & Communications Ambassador
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Marisa Crimlis-Brown MCIM
Marisa Crimlis-Brown is a communications professional with over a decade’s experience in communications and marketing strategy.
Her current work at digital marketing agency, Sookio, centres around creative and strategic content creation for a range of industries from local government, professional and financial services, higher education, pharmaceuticals, executive education, and app development.
Her previous work includes Kettle’s Yard, the University of Cambridge, and Queens’ College, as well as broadcaster for BBC Radio Cambridgeshire. Before this, Marisa worked in speciality design companies across the UK, Paris, and Canada.
“Having recently moved to the Yorkshire region from Cambridge, I relish the opportunity to meet as many students and educators as I can. I’m always happy to help those looking for interesting opportunities in marketing, so please don’t hesitate to reach out.”
Marisa holds a master’s degree in Arts Management and a CIM certificate in Professional Digital Marketing. She is enjoying working towards her Chartered Marketer status, clocking up CPD hours through continued education, webinars and conferences.
Matthew Trueman
Education & Communications Ambassador
Matthew Trueman
Education & Communications Ambassador
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Matthew Trueman
Matthew is the Head of Communications at Whyy? Change, a Training Provider based in Sheffield, having graduated from Sheffield Hallam University in 2020. During his degree Matt gained experience as a Digital Marketing Assistant working for Zebra Technologies, a global B2B mobile computing company. He worked on regional and global marketing projects to optimise their website personalisation, SEO, social media and event management. Interestingly, Matt organised a regional team meeting at CIM Moor Hall itself which sparked his interest in CIM.
In his final year of university, Matt presented at the ExCeL London, University of Winchester and at Edge Hill University to senior academics on how social media can be used to aid learning and teaching at universities. He also featured in a journal article called ‘A SMASHing approach for developing staff and student digital capabilities within a community of practice’.
In 2020, Matt was awarded the Geoff France Award for Technological Innovation and the SAS Applied Business Intelligence Award by Sheffield Hallam University, for his outstanding efforts on his university course.
At Whyy? Change Matt is responsible for all forms of communication such as; social media, SEO, content creation, website management and any PR activity.
Matt is currently studying the Level 4 Certificate in Professional Digital Marketing with the aim of becoming a Chartered Marketer.
Ruth Asbury
Communications Ambassador
Ruth Asbury
Communications Ambassador
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Ruth Asbury MCIM
Ruth is a CIM qualified marketer with over 12 years’ professional experience gained in the publishing, events and legal sectors.
She enjoys having both a leadership and hands-on role and is particularly skilled at marketing planning, project and campaign management, as well as people management. She also has specialist knowledge of B2B and digital marketing and is an adept copywriter.
Ruth is currently the Head of Marketing at top 100 UK law firm, BDB Pitmans LLP, where she is responsible for overseeing all marketing and communications activity across the partnership’s four offices and leading a team of eight.
Karen Ogden
Education Ambassador
Karen Ogden
Education Ambassador
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Karen Ogden DipM FCIM
Karen Ogden is Head of Marketing for Marshalls’ commercial businesses. She has worked with the company since June 2021.
Prior to this, Karen has held many senior marketing communications roles within the construction sector over the last 20 years, previously working for Arup, and James Hardie. Karen is a Fellow of The Chartered Institute of Marketing, as well being a member of CIMCIG, the marketing construction special interest group. She is an ex lecturer and examiner for Cambridge Marketing Colleges. Karen’s areas of expertise include sustainability, construction communications and campaign management.