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The Regional Board members for North West
Jennifer Baker
Chair
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Jennifer Baker MCIM
Jen is a marketing and communications professional with over 15 years’ experience in both corporate and public sector landscapes. She has strong stakeholder and employee engagement skills and a track record in delivering marketing and communication strategies and tactical plans alongside managing multifunctional and varied teams.
She currently works as an External Communications Manager within the education sector and works across the full mix of marketing and communications programs from pupil recruitment campaigns, to social media, websites and school specific communications.
Jen prides herself on her firm values including inclusive leadership and is excited to use her passion for supporting and mentoring individuals to support CIM members across the region to achieve their career development needs and future aspirations.
As well as her MCIM from The Charted Institute of Marketing, Jen holds an MSc from Lancaster University and a BSc from The University of Birmingham, both in the environmental field as well as a Foundation Degree, Professional Development (Business, Leadership and Management) from Edge Hill University.
Sali Midjek-Conway
Vice Chair Education
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Sali Midjek-Conway MCIM
Sali is Associate Director, Marketing and Communications at boutique agency The Zebra Partnership and is also a self-employed marketing consultant.
She started her career in marketing nearly 20 years ago in sales and advertising before specialising in acquisition marketing; working in higher education as well as finance and the world of football working with Wembley Stadium and The FA.
Prior to her current role, Sali led a large marketing communications team in one of the three faculties at the University of Manchester where she was responsible for marketing, communications and student recruitment, overseeing the delivery of campaigns and events in the UK and overseas.
As the first in her family to attend university qualifying to master’s level in strategic marketing, Sali is a proud advocate of continuing professional development and encouraging more diversity within higher education and industry. As a former school governor at a local girl’s high school and now a member of several committees in industry, she continues to promote and champion diversity to empower young people.
As Vice Chair for Education Sali aims to continue promoting the benefits of a professional marketing career to the next generation of marketers, showcasing the talent in the North West and importantly the value that CIM membership provides to its members.
Charlotte Hilton
Vice Chair - Communications
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Charlotte Hilton ACIM Chartered Marketer
I’m an ambitious and enthusiastic Chartered Marketing Professional with 7 years’ experience working in B2B markets. A strategic, creative, confident communicator, making things happen.
I currently work at Sika – a chemical manufacturer of solutions into the construction industry. I’m Marketing Manager for the Roofing market plans, managing a team of three.
I will be taking on the role of Vice Chair - Communications for the North West Region and look forward to supporting the wider network.
Stephanie Carson
Vice Chair - Events
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Stephanie Carson MCIM Chartered Marketer
Following a background in science and a PhD, Stephanie moved into the commercial world with a variety of roles, including Product Management, where her passion for Marketing was realized.
Stephanie has gone on to continue learning and developing within the Marketing discipline and has achieved both MCIM and Chartered Marketer status.
With a Marketing career spanning over 10 years Stephanie has worked in various sectors and supported numerous portfolios. She has held a variety of Marketing roles and managed teams of various sizes and functions.
Stephanie is results driven and combining this with a lifelong passion for learning and development, is excited to be part of the team continuing to bring forwards valuable and insightful events as part of her role as of Vice Chair – Events.
Zoe Dowthwaite
Communications Ambassador
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Zoe Dowthwaite MCIM
Zoe is a Marketing Project Manager at Gateley Plc (a legal and professional services group) and has been at the business since 2019.
With 10+ years’ experience in Marketing, she has worked in various roles at other law firms, including a Marketing Strategy and Planning Manager and Head of Marketing.
Zoe completed the Diploma in Professional Marketing with the CIM Academy and is now eyeing up the new sustainability module! Zoe has achieved both MCIM and Chartered Marketer status.
Tamara Rashford
Events Ambassador
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Tamara Rashford ACIM
Currently a Senior Marketing Specialist at Geotab, a B2B commercial vehicle technology company, with over seven years of experience in sustainable transport industry.
With a degree in International Events Management as well as voluntary experience for both public and private events, alongside multiple marketing qualifications, Tamara looks forward to taking on the role of Events Ambassador for the North West, while supporting and developing the CIM ecosystem.
Kelly Reynolds MCIM
Communications Ambassador
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Kelly Reynolds MCIM
Coming soon...
James McCracken FCIM
Education/Communications Ambassador
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James McCracken FCIM
Coming soon...
Tanya Hemphill DipM MCIM
Events Ambassador
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Tanya Hemphill DipM MCIM
Coming soon...