Rachael Mabe DipM MCIM

Rachael has held a variety of marketing roles since graduating from Loughborough University in 2000. Her most recent industry work has been as Company Director of a Leicester-based digital agency, Bulb Studios. Career highlights include achieving the CIM Postgraduate Diploma in Marketing (2005) and winning a CIM - Public Sector Campaign of the Year award for the Shine marketing campaign (2011).

Rachael’s career diversified into teaching in 2011. Initially she taught CIM qualifications, for which she received numerous commendations from CIM for teaching excellence. She was a Senior Lecturer at Birmingham City University and De Montfort University, and recently returned to her roots and is now a University Teacher in Marketing at Loughborough University. Rachael is also an External Examiner for the UG and PG marketing programmes at University of Central Lancashire (Preston) and University of Lincoln, whilst being a Trustee for the Shine Multi Academy Group in Nottinghamshire.

A Fellow of the Chartered Institute of Marketing, Rachael is hugely passionate about CIM and the opportunities it has afforded her throughout her career. A former member of the CIM Constitution & Ethics Committee (2015 - 2018) , Rachael is honoured to chair the Midlands Regional Board, and wants members to feel part of an engaged, vibrant and active marketing community. Please get in touch if you want to be involved, or to let us know how the Midlands region can support you.

Away from work, Rachael has three children, two cats and a miniature dachshund. She is passionate about the arts, education and sport, and is a proud supporter of Leicester City Football Club. She loves adventures in her motorhome and has stayed true to her Yorkshire roots and can make an excellent cup of tea.

Ami Sandhu MCIM Chartered Marketer

Ami graduated with the CIM Professional Postgraduate Diploma in Marketing last year and currently works as Head of Marketing for a national firm within the premium luxury sector.

Ami has a wealth of knowledge within a number of sectors having worked for many blue chip companies across the UK including Cap Gemini, Virgin, and HFC Bank to name a few. With a very wide ranging skill base Ami also has experience within the not for profit and healthcare industries, having a passion for communication and marketing she has used her skills to make an incredible difference to the organisations/sectors she has worked within. Having developed creative mechanisms to covey difficult messages and transform ways of working.

Successfully implementing numerous marketing strategies and continually looking to develop her teams and remaining at the top of her own development. 

On a personal level she is a very active member in the community, conducting first aid voluntary work on a regular basis in her personal time. Having involvement in several other initiatives Ami supports several charities, is involved in event management, works within the creative industry and provides mentoring for young people.

Di Tunney FCIM

Di Tunney is the Owner and Founder of Kardia a consultancy providing advice on and support with all aspects of digital marketing and market research.

With over 25 years of experience in consumer and B2B marketing, Di has worked for a broad spectrum of clients such as Boots, General Mills, Asda, GlaxoSmithKline, Dunelm, Speedo and Motorpoint.

Di is a specialist in customer behaviour and in enabling companies to build ‘rapport’ with their customers, whether interacting with them in person or online.

She is a Master Practitioner of NLP (Neuro-Linguistic Programming) and licensed in the use of LAB (Language and Behaviour) Profiling, a tool that provides insights into customers’ buying motivations by studying their ‘language patterns’. This enables her clients to craft their communications in a way that engages customers and positively influences their behaviour.

Alongside running her own business, Di is an Industry Skills Coach at Nottingham Trent University, where she designs and delivers Chartered Institute of Marketing accredited Training Programmes for SMEs in the East Midlands.

Di’s role as CIM Midlands Vice-Chair, Communications, is to create and deliver a marketing plan for the region that will build awareness of CIM’s services, resources and events and promote the benefits of membership.

Jack Hardy ACIM Chartered Marketer

Jack Hardy has a well-established track record of achieving a return on investment for national and international B2B and B2C brands via marketing.

He attributes this to 3 key factors:
1. Working with cross-functional teams within businesses to ensure marketing is   
    aligned with business objectives.
2. Continuous professional development, which CIM has heavily contributed to.   
3. A vast set of marketing skills due to starting his career in graphic design.

His career now focuses on growth marketing for a range of technology brands in a hands-on consultancy role, in which he leads digital strategy and implements the tactics.

Jack was one of the very first ACIM members to achieve the status of Chartered Marketer and is incredibly passionate about what CIM offers to marketers and the businesses they work with.

Jack joined the CIM Midlands Regional Committee as an Communication Ambassador due to a lack of marketing mentor figures throughout his career, which changed once he joined CIM. He intends to use the position to provide support and guidance to any marketer in a similar position.

Gemma Smith ACIM

Gemma is an award-winning marketing and communications professional with 10 years’ experience working for commercial and non-profit organisations. 

She is currently Head of Marketing & Communications at CIWM, the UK’s leading membership organisation for professionals working in the resources and waste management sector. In this role, she is responsible for overseeing all of CIWM’s marketing, branding and PR activity.

Prior to joining CIWM in 2018, Gemma held multiple positions in the Consumer Marketing department at IPC Media (now Future) where she specialised in subscriptions marketing.

In 2020, she was named Marketing & Communications Executive of the year by the Association of Association Executives. In 2018, IPC Media’s Christmas subscriptions campaign, for which Gemma was responsible, was shortlisted for ‘Direct Marketing Campaign of the Year’ by the Professional Publishers Association (PPA).

Throughout her career, Gemma has been an active volunteer and is delighted to have the opportunity to help support fellow marketers in the Midlands region as a member of the CIM Midlands Regional Committee.

Jade Jones ACIM

Jade Jones ACIM has over 5 years commercial experience in both B2C and B2B marketing. She is currently an integral member of the Northern European Marketing team with global digital manufacturer Protolabs; and was instrumental in the project that secured their position as winners of the B2B Marketing Award in Best use of Thought Leadership in 2021.

In her current role, Jade is responsible for driving large integrated campaigns that focus on both demand generation and balanced brand positioning. Meticulous planning and always challenging the process, Jade is a passionate and highly motivated marketer who continues to push the boundaries of traditional marketing practices and MarTech to create efficiencies and new routes to market.

With a first-class honours degree in English Language and Creative & Professional Writing, in 2021 Jade secured her Level 6 CIM in Professional Marketing and gained Chartered Marketer status in 2022. Professional investment is important to Jade to keep up with that latest industry trends to enable her to continually improve, which she advocates to the wider European Marketing Team at Protolabs and others within the community. She is dedicated to the profession and has a passion for mentoring others wishing to take the journey into Marketing as a career.

As CIM Midlands Communications Ambassador, Jade’s role is to keep the community up-to-date with latest marketing news and resources.

Danielle Shaw ACIM

After graduating in 2016 with a BA in Creative Writing, I fell into a career in events marketing thanks to a university internship programme. Since then, I've worked in various roles across the industry, helping promote and manage events of every size, in person and online, across the UK and internationally. In 2022 I joined Stantec, an international engineering, architecture, and environmental consultancy, and work within the marketing team where I lead the events strategy for the UK and Ireland.

My day-to-day focuses on planning and attending various conferences and events across the water, transport, energy, buildings, and community development spaces.

I am passionate about the power of events and as an Events Ambassador for the Midland Regional Committee I'll be using my everyday skills to put together an exciting programme of events for marketers across the Midlands region.

Chrissie Spencer FCIM

Coming soon...